Communications Strategist

Summary

Join IOG, a blockchain technology company, as their Communications Strategist. You will be responsible for developing and executing the organization's external communications strategy, focusing on editorial direction and enhancing visibility. Collaborate with various teams to create and distribute content aligned with IOG's mission. Lead content creation (blog posts, articles, social media copy, etc.), manage editorial calendars, and develop social media strategies. Support executive thought leadership through speaking engagements and events. Set and track metrics, analyze data, and report on communication effectiveness. Serve as the second in command of the communications function, managing projects and timelines. This role requires strong writing, editing, and strategic communication skills, along with experience in the financial or Web3 industries.

Requirements

• Minimum of 6-8 years of experience in communications, with at least 4 years of prior experience in the financial or Web3 industries
• Expertise in brand positioning, narrative development, and strategic communications planning
• Strong writing and editing skills, with the ability to craft compelling stories and thought leadership content
• Bachelor's degree in marketing, communications, journalism, or related fields
• Familiarity working in a distributed team experience, while collaborating across verticals to produce exceptional results
• Understanding of social media platforms (Facebook, X, YouTube, LinkedIn, etc.) and how each platform can be leveraged to deliver against company goals
• Demonstrated success in planning and implementing communication strategies
• Possess an entrepreneurial attitude and a genuine passion for the Web3 space
• An understanding of communication trends in the technology or venture capital sector
• Adaptable and open - unafraid to take on new challenges
• Curiosity & learning mindset
• Drive, self-reliance
• Delivery focused - turn abstract concepts into measurable results
• Persuasive - skilled in lobbying and driving consensus
• A team player, skilled in collaborating with internal stakeholders to achieve shared goals
• Pragmatic with a can-do mentality and a growth mindset; adept at finding creative solutions to thorny community challenges
• Well-organized and effective time manager, methodical in approach

Responsibilities

• Lead the creation of high-quality content, including blog posts, thought leadership articles, social media copy, paid content, videos, web copy, and beyond in support of broader communications strategies
• Craft compelling, on-brand copy for a variety of platforms, including press releases, media statements, the company’s newsroom, blog posts, etc
• Maintain and manage editorial calendars, ensuring timely and relevant communications across channels
• In close collaboration with the Social Media team, develop clear, engaging content for social media channels, tailoring messaging for platform-specific audiences
• Collaborate with External Communications Leader to craft specific content for executives, elevating their personal brand in support of positioning IO as a strategic thought leader in emergent technologies
• Identify key audiences we should be speaking to and define messaging for each audience
• In partnership with External Communications Leader, develop a content and email marketing strategy to drive traffic to IO’s website, increase newsletter sign-ups, and maintain engagement with existing audiences, while expanding into new audiences
• Help illustrate key representatives as thought leaders through speaking engagements, podcasts, webinars, and other high-visibility opportunities
• Support in the planning and execution of key events by partnering with internal stakeholders to develop compelling communications materials (talking points, event content, presentations, press releases, briefing documents, etc.) to help maximize brand awareness
• Set and track metrics to assess effectiveness of IO’s communications
• Monitor and analyze web and email metrics to enhance traffic and participation in virtual platforms
• Regularly report on results and make data-driven recommendations for improvement
• Serve as the second in command of the communications function, with the expectation of operating as the main point of contact when External Communications Leader is out of the office or not available
• Manage timelines and delivery of projects

Benefits

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO