Community And Social Media Manager

Summary

Join Dapper Labs, a leading consumer crypto company, as a Community & Social Media Manager. You will be responsible for building and managing the Dapper Labs community across various social media platforms. This role involves creating engaging content, tracking key metrics, and implementing creative strategies to drive growth and engagement. You will collaborate with internal teams, influencers, and partners to amplify Dapper Labs' presence and manage community interactions. The ideal candidate possesses proven experience in social media marketing and community management, particularly within the blockchain, Web3, NFT, or gaming industries. This position requires strong analytical skills, creativity, and the ability to manage multiple projects in a fast-paced environment.

Requirements

• Proven experience in social media marketing and online community management, ideally within blockchain, Web3, NFTs, or gaming
• Strong knowledge of Twitter, Discord, Instagram, LinkedIn, and emerging platforms relevant to Web3 culture
• Ability to craft engaging, viral-worthy content tailored to different audience segments
• Experience with social and community growth marketing strategies, including influencer collaborations, referral campaigns, and gamification
• A creative thinker who thrives on coming up with fresh, outside-the-box ideas for engagement
• Strong data and analytical skills with experience using social media and community analytics tools (e.g., Sprout Social, Hootsuite, Discord analytics, Twitter Analytics)
• Experience tracking and reporting on key social and community growth metrics, providing actionable insights to optimize performance
• Strong organizational skills and the ability to manage multiple projects in a fast-paced environment

Responsibilities

• Actively manage and moderate Discord, Twitter, and Telegram to ensure a positive and engaging environment
• Respond to community inquiries, feedback, and discussions in real time, acting as a bridge between users and internal teams
• Organize and host AMAs, Twitter Spaces, and community events to strengthen engagement and connection
• Be creative and innovative in coming up with new engagement strategies such as game nights, ambassador programs, and interactive campaigns that build excitement and keep the community engaged
• Track key community growth metrics (engagement rate, retention, sentiment analysis, active members, etc.) and provide weekly reports with insights and recommendations for improvement
• Develop and execute high-impact social media strategies to grow Dapper Labs’ audience across Twitter, Instagram, LinkedIn, and emerging platforms
• Plan, create, and publish engaging content (tweets, videos, graphics, memes) that resonates with Web3, NFT, and gaming communities
• Monitor social trends, jump into relevant conversations, and leverage viral moments to boost brand visibility
• Track and analyze key social media metrics (follower growth, engagement, reach, impressions, conversions) and provide weekly reports to assess performance and optimize strategies
• Collaborate with internal teams to craft compelling narratives around Dapper Labs products and partnerships
• Write blog posts, newsletters, and educational content to keep the community informed and engaged
• Work closely with product and marketing teams to align messaging across platforms
• Build relationships with key community members, influencers, and brand advocates to amplify Dapper Labs' presence
• Manage influencer campaigns and ambassador programs that drive organic reach and user acquisition
• Act as the voice of the community, relaying feedback and insights to internal teams
• Proactively monitor brand sentiment and address misinformation with professionalism and clarity
• Develop strategies for crisis management and conflict resolution to maintain a healthy community atmosphere

Preferred Qualifications

• Experience with graphic design tools (Canva, Adobe Suite) and video editing software is a plus
• Passion for Web3, digital collectibles, gaming, and the future of blockchain technology