Competitive & Product Enablement Lead

Summary

Join Fleetworthy as the Competitive & Product Enablement Lead and play a key role in shaping the company's competitive strategy, delivering product training, and driving go-to-market execution. You will collaborate with product, marketing, sales, and executive teams to ensure a clear understanding of the competitive landscape and effectively enable internal teams for success.

Requirements

• Experience : 5+ years in competitive intelligence, product marketing, or sales enablement within SaaS or tech
• Market Analysis : Strong ability to assess competitive landscapes and translate insights into strategy
• Product & GTM : Deep understanding of SaaS products and go-to-market strategies
• Communication : Excellent skills in writing, presenting, and influencing cross-functional teams
• Collaboration : Proven success working with product, sales, and marketing teams
• Training & Enablement : Experience developing and delivering competitive insights and product training
• Data-Driven : Skilled in synthesizing complex data into actionable insights
• Adaptability : Agile, strategic thinker with a passion for market trends and innovation

Responsibilities

• Conduct deep market and competitive analysis to identify industry trends, threats, and opportunities
• Develop and maintain a competitive intelligence framework, gathering data from various sources, including market research, customer feedback, competitor analysis, and industry reports
• Synthesize complex data into actionable insights, reports, and presentations for stakeholders
• Work closely with product teams to assess competitive differentiation and provide insights to drive product strategy
• Design and deliver comprehensive product training programs for sales, customer success, and marketing teams
• Partner with marketing and sales to refine positioning, messaging, and go-to-market strategies based on competitive insights
• Monitor emerging technologies, business models, and strategies within the SaaS industry to anticipate future trends
• Establish a system for tracking and disseminating competitive intelligence to key stakeholders in a timely and impactful manner
• Act as a backup resource for product marketing initiatives, supporting key campaigns, launches, and content development

Benefits

• We pride ourselves on making a difference, for our employees, clients, and their businesses
• We accept team members for who they are and what they bring to the table
• We are proud to build all our relationships based on transparency and trust
• We are a team of energetic and curious individuals passionate about the work we do every day!
• People 1 st - People 1st! We win as a team by collaborating, having each other’s backs, and bringing out the best in each other. We always treat others as they would like to be treated
• T rust - We inspire trust by delivering on our promises, owning outcomes, being transparent in our communications, and acting with integrity
• E very Trip Matters - Because every trip that our customers take is important to them, it's important to us. Whether it is a load being hauled across the country or a service vehicle traveling on a toll road, our customers count on us to deliver the right expertise, software, and data to make every trip safe, efficient, and productive
• A lways Innovating - We solve for the customer and focus on outcomes.  We are nimble in our approach. When we fail, we fail fast and learn from it. We are here to disrupt, not to fit in
• M indset - We are committed to a growth mindset. Our efforts and attitudes are what determine our abilities. We embrace good criticism. We seek new challenges. We never stop learning