Gtm Enablement Lead

Summary

Join Kustomer's Revenue Operations team as the GTM Enablement Lead, building and scaling a world-class enablement function for Sales and Post-Sales teams. You will collaborate with cross-functional leaders to design and implement comprehensive training and enablement programs, including onboarding, ongoing skills training, and coaching. This role involves developing engaging training content, leveraging AI tools, and supporting new product launches. You will also build and lead a high-performing global enablement team, fostering a culture of continuous learning. The ideal candidate is a strategic and hands-on leader with proven experience in building GTM enablement functions and improving team performance. This role requires strong cross-functional collaboration skills and experience with AI-based training tools and sales intelligence platforms.

Requirements

• A passionate GTM Enablement lead with a proven track record of building a GTM Enablement function and improving team performance through impactful, scalable programs
• Highly strategic yet hands-on, with the ability to both build and operate enablement programs
• Data-driven and outcomes-focused — you measure success by business impact, not just activity
• A strong cross-functional collaborator who builds trusted partnerships across Sales, Success, Marketing, Product, and RevOps
• Comfortable working in a fast-paced, evolving environment with multiple priorities
• Proven experience using AI-based training tools, sales intelligence platforms (e.g., Gong, Clari), and other technology to enhance GTM effectiveness

Responsibilities

• Develop enablement programs to strengthen the core competencies and skills of Sales and Post-Sales teams
• Collaborate with cross-functional leaders (Sales, Cx, Marketing, Product, PMM and Ops) to prioritize and implement enablement initiatives
• Design and deliver ongoing training programs on our sales and post-sales processes, value proposition, and methodology, providing continuous coaching to drive performance improvements
• Build and own onboarding and certification programs to ensure all new GTM team members are ramped quickly and effectively on how to sell and support Kustomer
• Create and manage engaging training content for both live delivery and placement in our LMS, partnering cross-functionally with Product, Product Marketing, Solutions Consulting, and Marketing
• Leverage AI tools and technologies to enhance GTM programs, including content personalization, sales enablement automation, data-driven coaching, and performance insights
• Collaborate with Product Marketing on enablement initiatives that support new product launches, product positioning, and value messaging
• Partner with Marketing and PMM to develop and train on GTM content including presentations, playbooks and case studies— ensuring materials are up-to-date, aligned with buyer needs, and optimized to support each stage of the sales and post sales process
• Assist in planning and executing on major GTM events including our annual company kickoff and team offsites
• Build, lead, and develop a high-performing global enablement team focused on delivering measurable impact
• Foster a culture of continuous learning and professional growth across all GTM teams

Benefits

• 100% healthcare coverage
• 401K
• WiFi and Mobile reimbursement
• Generous vacation policy
• Pension
• Supplemental health insurance