Consumer Data Analyst

About Us

Artefact is the next generation end-to-end data service company, with a focus on consulting and marketing, that helps organisations transform data into value and business impact.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results.

We have 1300 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

About The Role

Key Areas of Responsibility

• Design and review measurement framework for sales marketing use cases across Media, CRM, Ecommerce, RGM and other related business areas.
• Analyze marketing campaign performance through analytics approach to verify business value and identify optimization opportunities.
• Apply advanced statistical techniques, develop statistical models, run A/B testing to identify business impact and attribution, and build and benchmark metrics.
• Extract data from large-scale datasets and multiple platforms to explore patterns and recommend performance analytics approach.

Competences & Skills

We look for students graduating in 2025 who display initiative, intuition, and creativity with a strong problem solving and analytical mindset.

We do not require specific academic majors or industry experience and look for diversity of experience and skills.

We value extracurricular activities and evidence of leading an interesting and impactful life outside of your studies.

Willing to focusing on Digital & Media & CRM Analytics / Measurement.

Experience in manipulating data sets, and applying statistical modeling/algorithms & data science techniques is a plus.

Good planning and organizational skills with a proven ability to adjust quickly to shifting priorities, multiple demands, and rapid change.

Clarifies and responds to day-to-day data request in a timely manner.

Working closely with the cross functional team to set up necessary metrics, reports and process for use cases to drive effective decision making.

Experience in at least 1 analytics toolkit (Excel, SQL, R, Python, SAS, etc.) and at least 1 visualizing data tool (Tableau, Powerbi, QuickBi, R, ect).

Fluent in English and Mandarin is a must.

Our Belief

We believe data is changing the world, and it’s just the beginning. We want this to be done in the right way, with transparency and ethics. This is the only way to create sustainable impact for business and society.

Our Mission

We are on a mission to build the next generation of data leaders who:

• Fully capture the power of data & digital to deliver business value ;
• Bring understanding, trust & transparency of data into our society.

Our Values

• Collaboration : People of different background and expertise working closely together;
• Trust & Transparency: Dealing with data topics with integrity and ethics; Realistic and honest with our capabilities and limitations;
• Innovation: Always working on the most trendy and new topics on data and digital; Always on top of the new ways of using data;
• Action: We would rather do than to tell what to do; Has a “building the plane while flying” agile mentality.

Our Unique Attributes

• We bring great value to business and create a better society with the understanding, transparency and ethical use of data ;

• We build the next generation of data leaders ;

• We disrupt the market :

• Data Native - Born with data and defining data ;

• ART + SCIENCE - Mixture of talents in ART (Creative, Planning, Media, Consumer Engagement) and SCIENCE (Data Consulting, Data Science, Data Engineer) ;

• One P&L - Integrated & collaborative, with all chapters working toward the same goal ;

• End to End - Capabilities from Strategize to Build to Run.