Product and Marketing Data Analyst

Summary

Join a fast-paced environment as a Product and Marketing Analytics Specialist at Blueprint, leveraging data to drive business decisions and strategy.

Requirements

• At least 2 years of experience in product and marketing analytics, ideally in a fast-paced, tech-driven environment or venture-backed company
• Proficiency in SQL, with a demonstrated ability to build and interpret visualizations that lead to actionable insights
• Experience with analytics platforms like Google Analytics, HubSpot Analytics, Heap Analytics, Amplitude, Pendo, Mixpanel, or similar tools
• A self-driven, analytical mindset, with the ability to synthesize complex data and translate it into clear recommendations
• Strong business analysis skills with a focus on using data to influence both product and marketing strategies
• Excellent communication skills, with experience presenting data insights to both technical and non-technical stakeholders
• The ability to work independently, handle multiple projects, and take initiative in a fast-paced environment

Responsibilities

• Use SQL to create custom queries and visualizations, helping the product and engineering teams gain insights into user behavior and product performance
• Leverage product analytics tools like Amplitude, Pendo, Heap, or Mixpanel to track and interpret user interactions within our platform, identifying trends and opportunities for product improvement
• Work closely with the product management team to analyze user flows, feature adoption, and customer retention, translating data into recommendations for enhancing the product experience
• Perform A/B testing analysis to evaluate the impact of product experiments, driving self-initiated decisions based on data insights
• Analyze campaign performance across various channels (e.g., email, paid media, content, and social) to optimize strategies for lead generation, conversion, and user engagement
• Build dashboards and visualizations using platforms such as Google Analytics, HubSpot Analytics, or similar tools to track key marketing KPIs (e.g., CAC, LTV, conversion rates)
• Collaborate with the growth and marketing teams to provide actionable insights that inform decisions on budget allocation, channel effectiveness, and campaign improvements
• Set up and monitor tracking for digital marketing efforts, ensuring accurate attribution and performance analysis
• Partner with stakeholders across product, marketing, and engineering to ensure alignment on key metrics, goals, and data-driven insights
• Present findings and actionable recommendations to team members and leadership, enabling data-driven decision-making across the organization

Benefits

• Interesting, challenging, and meaningful work
• Work-life balance
• Competitive salary and equity
• 100% remote – no office, no commuting
• Health, dental, and vision insurance (Blueprint covers 75% of the premium for you and all dependents)
• Paid Maternal/Paternal leave
• Quarterly team gatherings (in Chicago!)
• Unlimited PTO
• Opportunities to grow with the company and shape our product