Content And Media Growth Manager

Summary

Join Workleap as Manager, Content & Media Growth to lead and scale our content strategy across multiple platforms, including YouTube, newsletters, podcasts, and blogs. You will develop and execute a cohesive content strategy, leveraging AI and automation to increase efficiency and reach. This role requires strong leadership, editorial instincts, and experience in managing content teams and scaling content platforms. You will collaborate with cross-functional teams to optimize content for maximum impact and establish Workleap and ShareGate as thought leaders in HR and IT. The position offers the opportunity to work with a best-in-class creative team and utilize cutting-edge AI tools. This is a unique opportunity to build one of the most advanced content growth teams in SaaS.

Requirements

• 8+ years in content marketing, including 3+ years managing content teams
• Proven success in scaling content platforms (blogs, YouTube, newsletters, podcasts)
• Exceptional writing & editing skills in French and English
• Strong leadership & project management – managing teams, freelancers, and agencies
• AI & Content Automation – experience with AI-driven content creation and automation
• High-Velocity Content Experimentation – testing formats, distribution, and repurposing
• Analytical & strategic mindset – leveraging data to optimize content and engagement
• Experience with cross-functional teams – SEO, demand gen, product marketing, design

Responsibilities

• Own the Content Strategy → Develop and execute a cohesive content strategy that integrates all content efforts, ensuring alignment across different channels and teams
• Scale & Own Our Key Content Growth Engines YouTube → Turn this into a major acquisition & brand authority channel through a consistent, high-quality content strategy, smart distribution, and rapid iteration
• Newsletter & Podcast Growth → Build and scale our owned media platforms to establish Workleap and ShareGate as must-follow brands in HR and IT
• SEO & Blog → Work closely with Demand Gen to ensure SEO content is high-quality, on-brand, and optimized for rankings while managing freelance writers and agencies
• Thought Leadership & Brand Voice → Work with our PR team to elevate Workleap and ShareGate as the go-to voice on subjects like AI in HR, performance management, and IT migration
• Integrate AI into content workflows → Leverage AI-assisted writing, video production, repurposing, and personalization to scale content faster
• Work closely with GTM Engineering → Automate content repurposing, AI-driven summaries, personalized distribution, and intelligent media tagging
• Upskill the content team in AI → Train & learn alongside your team to use AI tools effectively to elevate speed, efficiency, and creativity
• SEO & Content Performance → Work with the demand generation team to ensure all content is designed to rank, engage, and convert, optimizing for organic growth and lead generation
• Social Amplification → Leverage LinkedIn, Reddit, and niche communities to extend content reach and brand awareness
• Content Testing & Experimentation → Continuously test formats, headlines, CTAs, and creative approaches to maximize impact
• Shape the voice of Workleap & ShareGate → Work with leadership, Brand, PR and subject matter experts to develop a distinct, authoritative voice in HR and IT, ensuring we’re not just part of the conversation but leading it
• Engage, learn, and listen → Be actively engaged in conversations happening in the HR and IT spaces
• Develop an editorial point of view—collaborate across teams to craft a compelling, cohesive editorial strategy
• Manage an internal team of writers, content producers, editors, and social media strategists to produce high-quality, high-impact content
• Source & manage freelancers and agencies to scale content production efficiently while staying on budget
• Establish content governance → Maintain a consistent brand voice, style guides, and quality standards across all platforms
• Act like an investigative journalist → Stay relentlessly curious about what keeps HR and IT leaders up at night, and turn findings into content that challenges assumptions, sparks debate, and positions Workleap & ShareGate as a trusted industry voice

Preferred Qualifications

• Experience in community-led growth, influencer content & media partnerships
• Strong video production & YouTube optimization skills

Benefits

Remote work, flexible hours