Content Creator

Summary

Join air up®, a company with a mission to make healthy habits irresistible, as their in-house Content Creator. You will be responsible for developing, shooting, and editing engaging content for TikTok and Instagram, targeting a Gen Z audience across Europe. This role requires a strong understanding of social media trends and the ability to create content that performs well. You will collaborate with the creative and marketing teams to align content with business goals and will utilize various editing tools. The ideal candidate is a Gen Z individual with proven experience creating successful social media content and is comfortable working both in front of and behind the camera. This position offers a unique opportunity to be part of a fast-growing startup with global reach.

Requirements

• You’re Gen Z, with experience creating content for Gen Z
• Proven experience in creating successful Instagram and TikTok content (folio required)
• Confident in front of the camera, but equally comfortable behind it
• Excellent shooting and video editing skills, with proficiency in CapCut, Figma, Canva, Adobe Premiere, and Photoshop
• Ability to work independently while collaborating with a fast-moving creative team
• Strong understanding of what drives engagement, reach, and shareability on social
• Hands-on, solutions-oriented, and excited to experiment with new ideas and formats
• Knowledge of the global influencer scene
• The ability to travel for shoots across Germany and Europe
• Fluent in English; German is a plus

Responsibilities

• Develop, shoot, edit and publish native content for TikTok and Instagram, both for our organic channels and for paid ad use
• Ability to create content tailored to clear objectives and defined target audiences
• Jump on trends, memes, and formats to keep our content culturally relevant and platform native
• Understand how to read content performance and use those insights to tweak, improve, and shape future social content
• Appear on camera as needed while also producing content that features others or focuses fully on product storytelling
• Collaborate closely with our creative, brand, and performance marketing teams to align content with business and campaign goals
• Create both short-form organic content and native-style ad creatives for paid performance marketing
• Use tools like CapCut, Figma (FigmaBuzz), Adobe Premiere, and Photoshop to edit and finalize content
• Travel occasionally across Germany and Europe to capture content on location
• Manage multiple content projects and shoot days at a fast, platform-driven pace
• Stay ahead of social platform updates, creative trends, and emerging content formats to keep us ahead of the curve

Benefits

• 30 days of vacation
• Discount on our products
• Employer-funded pension & location related insurances (may vary per country)
• Purpose built office in MUC
• Personal development
• Regular team events
• Start-up spirit
• Workation options (availability may differ by role)