Content Creator

Summary

Join Workleap's Growth Content team as a social media content creator, where you will be responsible for crafting engaging short-form video content and managing the brand's social media presence across various platforms. You will collaborate with other teams to brainstorm content ideas, repurpose existing assets, and ensure consistent brand messaging. The role requires a strategic mindset, strong social copywriting skills, and comfort with on-camera work. You will leverage AI tools to streamline content creation and analyze performance data to inform creative decisions. This position offers the opportunity to contribute to a growing content library and help shape the company's social media strategy, driving engagement and business impact. The ideal candidate will have 5-7 years of experience in social media and content distribution, particularly within a B2B SaaS environment.

Requirements

• 5-7 years of experience in social media, content distribution (bonus points if in a B2B SaaS environment)
• Deep knowledge of social media codes and formats (especially for LinkedIn, YouTube and Reddit)
• Strategic mindset combined with a doer’s energy and creativity
• Exceptional social copywriting and storytelling skills
• Comfortable being on camera or eager to develop that skill
• Analytical and performance-oriented—data guides your creative choices
• Collaborative, curious, and plugged into marketing trends

Responsibilities

• Create short-form video content (LinkedIn, YouTube Shorts, Instagram Reels) for Workleap and ShareGate. Sometimes behind the scenes, sometimes in front of the camera
• Turn raw ideas like blog posts, product releases, or user content into engaging, platform-native content with strong hooks that provide value to our audiences
• Own our daily social rhythm by publishing consistently, testing formats, jumping on trends, and keeping both brands visible and relevant
• Collaborate with the team to brainstorm new content angles, reuse existing assets, and align on key narratives
• Use AI tools (e.g., ChatGPT, Descript, Figma, Canva, CapCut) to accelerate scripting, editing, captioning, and content repurposing
• Review social and community signals via Sprout Social to surface trends, comments, or UGC that could inspire content or engagement
• Contribute to our growing content library and reuse workflows, tagging assets for scale and helping turn one idea into many formats
• Share ideas and performance insights in team retros, helping us test, learn, and evolve our creative strategy

Preferred Qualifications

Experience with AI content tools; influencer or community-led strategies