Waterplan is hiring a
Content Creator

Summary

Join Waterplan's Marketing team as a Content Creator to help establish the company's thought leadership in the corporate water sustainability sector. Responsibilities include writing engaging content, managing content production, collaboration with internal and external stakeholders, and tracking content performance.

Requirements

• 1-3 years of experience in content creation, writing, and editing, preferably within a B2B context
• Bachelor’s Degree: Preferably in Marketing, Communications, Journalism, or a related field

Responsibilities

• Develop engaging scripts, storylines, and slides for webinars and in-person sessions
• Write and edit SEO-optimized blog articles tailored to our audience, create and repurpose downloadable gated content, and craft customer case studies showcasing Waterplan’s success
• Write the content for sales presentations and our website
• Write newsletters and promotional emails to nurture leads and engage customers, create content for LinkedIn posts and ads, and develop sales messaging sequences for the sales team to contact prospects
• Ensure timely production and publication of content per the marketing calendar
• Keep Waterplan’s website content up-to-date with the latest messaging and value proposition
• Maintain an internal library of published content and resources for team use
• Work with internal teams, such as Sales, Professional Services, and Product, to gather insights and ensure timely content publication
• Collaborate with external partners and influencers to co-create content and expand reach
• Monitor content performance to measure engagement, lead generation, and conversion rates
• Optimize content based on data and feedback to enhance effectiveness and ROI

Preferred Qualifications

Hubspot and SEO best practices

Benefits

• Impactful Mission: Contribute to a meaningful cause with a clear vision of fostering a water-secure future
• Dynamic Team: Work alongside a talented and passionate team dedicated to making a difference
• Growth Opportunity: Be at the forefront of our industry's growth, shaping the future of water security and sustainability
• Culture & Values: Enjoy a remote working environment with unlimited PTO, rooted in our core values of Long-Term Thinking, Iterative Excellence, Thoughtful Discussion, Making Others Successful, and Guided by Nature
• Diversity & Inclusion: Thrive in a workplace that champions diversity and inclusivity at every step of our journey