Content Lead

Summary

Join EcoVadis, a leading provider of business sustainability ratings, as their Content Lead and contribute to their mission of guiding companies towards a sustainable world. You will be responsible for developing and executing a comprehensive content marketing strategy to drive demand generation and engagement. This role requires a blend of strategic vision, creative storytelling, and analytical rigor to measure content impact. You will lead the development of original content, optimize for search engine rankings, and work cross-functionally to distribute content across various channels. This is a full-time position located in Toronto, offering a casual and friendly work environment, competitive benefits, and opportunities for professional growth.

Requirements

• Experience: 5+ years in content marketing, with a focus on B2B SaaS
• Leadership: Experience managing a content team of either freelancers or in-house hires, including writers, editors, and designers
• Content Mastery: Exceptional writing, editing, and storytelling skills, with a deep understanding of how content generates demand and closes leads
• SEO & Analytics: Proficiency in SEO best practices, Google Analytics, and content performance tracking tools
• ROI Focus: Understanding of how content marketing fuels demand generation, pipeline growth, and lead conversion
• Project Management: Strong ability to manage multiple projects and deadlines in a fast-paced environment
• Collaboration: Proven track record of working with cross-functional teams, including sales, product marketing, and demand generation
• Tech Stack Knowledge: Familiarity with content management systems (CMS), marketing automation tools (HubSpot, Marketo), and analytics platforms

Responsibilities

• Develop and execute a comprehensive content marketing strategy aligned with business goals, customer journey stages, and demand generation initiatives
• Establish Ecovadis as a leading voice in ESG for enterprise clients – creating original content such as whitepapers, research reports, and blogs
• Lead SEO-focused content initiatives, optimizing for search engine rankings and increasing organic traffic
• Work cross-functionally to distribute content via email marketing, the website, paid campaigns, and sales enablement
• Define and track key content performance metrics, using data insights to refine and improve strategy
• Manage external content writers, designers, and video producers as needed to scale content production

Benefits

• Casual and very friendly work environment
• Opportunity to work in a truly international atmosphere
• GRSP and TFSA matching programs available
• Health, Wellness, and Dental Benefits
• Life Insurance, Critical Illness, Accidental death, long-term, and short-term disability insurance
• Flexi-time
• Home office allowance program
• Work from home & work from anywhere policy
• Employee referral bonus policy
• Paid employee volunteer day
• Access to E-learning platform
• Virtual and in-person team-building events