Lead Content Writer

Summary

Join a team of passionate professionals as a Lead Content Writer and shape the player experience through compelling copy. You will define naming conventions, create engaging launch content, and build a scalable content repository. Responsibilities include translating complex design logic into player-centric storytelling, managing a content calendar, and directing translation pipelines. You will also act as a cross-discipline content authority, ensuring alignment with various teams and regulatory guidelines. This role requires strong writing skills, experience in iGaming, and fluency in structured data. The ideal candidate will also possess advanced Photoshop skills and experience with generative AI.

Requirements

• 5+ years in iGaming or real-money gaming, with a portfolio of top-grossing slot titles and live-ops successes
• English mastery—tone-adaptive, concise, and able to shift from evocative brand voice to crystal-clear instructions
• Sustained record of writing user-facing copy spanning UI, marketing, help centres, and community channels
• Renowned naming instincts— devising hooks that increase conversion and brand recall
• Proven talent for distilling intricate mechanics into sticky, story-driven explanations
• Extreme organisational rigour—tracking stakeholder input and championing documentation hygiene
• Fluency in structured data (XML/JSON) and build environments; automation-friendly mindset
• Working knowledge of generative AI (ChatGPT, Gemini, Claude) with experience integrating AI into ideation workflows
• Advanced Photoshop chops—non-destructive editing, smart-object workflows, and asset optimisation

Responsibilities

• Define, own, and evolve naming conventions for slot games, features, and campaigns, guaranteeing consistency across the entire portfolio
• Establish trademark-safe title frameworks and supervise conflict checks with legal and external counsel
• Author high-profile launch content —trailers, previews, rule sets, and bonus breakdowns—tailored for multiple player segments and distribution channels
• Architect a scalable content repository , mapping rule guides, gameplay walkthroughs, and knowledge-base assets for internal and external use
• Translate complex design logic into player-centric storytelling that inspires engagement and deepens comprehension
• Orchestrate a long-range content calendar, synchronising with product roadmaps, live-ops beats, and regulated launch windows
• Insert, test, and verify all in-game copy in XML/JSON builds; debug language-related build issues and recommend workflow optimisations
• Direct translation pipelines in Crowdin (or equivalent), enforcing voice, layout, and character constraints across 20+ locales
• Act as cross-discipline content authority , aligning messaging with maths models, UX, and regulatory guidelines
• Draft and refine technical documents (specs, compliance sheets) to meet jurisdictional standards without diluting clarity
• Curate gameplay screenshots, UI call-outs, and annotated visuals in Photoshop for pitch decks and certification packs

Preferred Qualifications

• Shipped titles featuring innovative slot mechanics or cross-platform features
• Hands-on Crowdin pipeline optimisation or comparable localisation systems at scale
• Experience validating content within IDEs (VS Code/WebStorm) and CI pipelines for rapid release cycles

Benefits

• Competitive market salary with a transparent quarterly bonus system
• Flexible work model: remote or hybrid from one of our hubs
• Unlimited paid vacation and bank holidays , plus paid sick leave whenever needed
• Flexible schedule with full autonomy —we trust you, no micromanagement
• Medical insurance coverage for you and your significant other
• Financial support for life’s special moments , from big to unexpected
• A team of ambitious, collaborative professionals who value growth
• Sponsored access to professional training and world-class iGaming exhibitions
• Employee referral bonus program —bring great people, get rewarded