Social Media and Owned Content Lead

Summary

Join Headway as the Social Media & Owned Content Lead and develop and execute a content strategy across owned channels, focusing on compelling, mission-driven content. This role blends creativity, strategy, and data-driven insights to build a best-in-class social presence. You will craft engaging content, manage a content calendar, foster community engagement, track key performance metrics, and collaborate with cross-functional teams. The ideal candidate has 5+ years of experience in social media management or digital marketing, is a creative storyteller passionate about mental health, and is data-driven. Headway offers a competitive total rewards package including robust health and wellness benefits, retirement savings, and equity. The position offers flexible PTO and remote work options.

Requirements

• Have 5+ years of experience in social media management, content creation, or digital marketing, preferably in a growth-stage company
• Are a creative storyteller with a passion for mental health and mission-driven work
• Are a phenomenal writer of both short- and long-form content
• Have a proven track record of building engaged social communities and driving audience growth
• Are data-driven, with experience analyzing performance metrics and using insights to optimize content strategy
• Thrive in a fast-paced environment and can balance multiple priorities with ease
• Are a strong collaborator who can build relationships across teams and work closely with design, content, and communications partners

Responsibilities

• Develop and execute a cohesive owned media strategy across short- and long-form content (social media posts, blogs, etc.)
• Craft engaging content that aligns with Headway's brand voice, mental health advocacy, and strategic goals
• Launch and maintain a content calendar to ensure a consistent and timely publishing cadence
• Foster community engagement by monitoring online conversations, responding to comments, and collaborating with the CX team for community management
• Identify opportunities to spark meaningful conversations and build authentic relationships with Headway's audiences
• Track key performance metrics across channels, using data to refine content strategy and improve engagement and reach
• Provide regular performance reports with actionable insights to inform future content
• Partner with content, design, and communications teams to ensure consistent messaging and visuals across all owned channels
• Collaborate with internal teams to amplify company initiatives and thought leadership

Benefits

• Equity compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development