Content Lead

Summary

Join revolootion, a purpose-driven company making eco-friendly products and donating 50% of profits to provide clean water and sanitation. We are seeking an interim Content Lead for a 12-month contract to build brand love and a passionate community through creative content. The role involves developing and executing content strategies across various channels, leading a team, and driving measurable impact. The ideal candidate is a strategic and creative leader with experience in content creation, channel growth, and team management. We offer competitive salaries, healthcare support, generous paid leave, learning and development opportunities, and a positive work environment.

Requirements

• Be an experienced Content Lead with a passion for creating standout content that drives brand growth
• Have hands-on experience in leading content strategies that align with broader brand and business goals
• Successfully champion content initiatives that have driven measurable impact
• Own and scale content channels
• Understand how to optimize each platform to its full potential
• Stay ahead of trends and constantly push the envelope
• Have experience building, shaping, and leading a content team
• Be able to inspire the team to create thoughtful, impactful content
• Help develop the Content function within the Creative team

Responsibilities

• Leverage content to build brand love and a community of passionate brand fans
• Grow social following and engagement
• Boost organic site traffic
• Enable strong WOM/sharing through bold, creative experimentation
• Steer the ship, collaborating with the in-house creative team to create thoughtful, groundbreaking, and hilarious content
• Own and evolve the content strategy
• Ensure the team consistently delivers on-brand, engaging, and share-worthy ideas and execution
• Identify unique ways to respond to cultural moments, taking ideas from conception to launch
• Translate content strategy into testing plans for platforms like TikTok
• Develop creative briefs for campaigns
• Analyze monthly metrics and translate them into actionable insights
• Develop scenario plans about brand implications of potential events (e.g., US TikTok ban)

Benefits

• Competitive, market-informed salaries
• Meaningful support towards healthcare for our team around the world
• Generous paid leave
• Tailored learning and development opportunities
• Free toilet paper