Content Manager

Summary

Join Avetta as a Content Manager to lead and execute content strategy across EMEA and APAC markets. Reporting to the global content leadership team, you will craft impactful content driving engagement, pipeline growth, and brand awareness. Manage the full content lifecycle, from strategy to performance measurement, while aligning with global marketing initiatives. Collaborate with North American content teams, demand generation, and customer marketing. The ideal candidate possesses strategic thinking, creative storytelling, and content performance expertise, with experience creating content for B2B international audiences. Avetta offers a hybrid work schedule (3 days in office, 2 days remote) for those within commuting distance of the Maidenhead office, with remote work considered for those outside commuting distance but residing in England.

Requirements

• 4+ years of experience in content marketing, content strategy, or editorial management within a B2B SaaS or technology environment
• Proven success managing and executing multi-channel content strategies across EMEA and APAC regions
• Strong writing and editing skills, with the ability to craft compelling narratives and adapt messaging for different audiences and cultural contexts
• Experience collaborating with global teams and managing cross-functional stakeholder relationships
• Familiarity with marketing automation tools, SEO best practices, and content performance analytics
• A strategic thinker with a results-oriented mindset and a keen eye for brand storytelling
• Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines

Responsibilities

• Lead content strategy and execution for EMEA and APAC markets, ensuring alignment with regional business goals and global brand strategy
• Serve as the regional content lead in partnership with demand generation campaign leads, customer marketing, and product marketing teams to deliver targeted content that supports all efforts
• Own the end-to-end creation, localization, and management of regional content assets, including thought leadership articles, regulatory focus, white papers, eBooks, case studies, webinars, social media content, and email marketing campaigns
• Collaborate closely with the North America content team to ensure messaging consistency and alignment with brand voice and tone across regions
• Ensure all content is culturally relevant and tailored to regional audience preferences across EMEA and APAC while maintaining global brand standards
• Leverage insights from product marketing research, buyer personas, and sales feedback to identify content gaps and opportunities to strengthen storytelling across channels
• Align closely with sales and subject matter experts to manage stakeholder relationships and act as a content consultant, advising on the right assets for specific stages of the customer journey
• Oversee project timelines and deliverables, managing content production workflows with internal contributors and external agencies or partners
• Leverage deep understanding of emerging trends and regional nuances as well as regulations to refine content strategies and share insights with North American counterparts to ensure a unified global approach

Preferred Qualifications

Experience in localization strategies and working with translation partners is a plus

Benefits

• If residing within commutable distance to our Maidenhead office, a hybrid schedule would be offered (3 days in office, 2 days work from home)
• Remote work may be considered for those outside of commutable distance but who still reside in England