Content Marketing Manager

Summary

Join AIP Publishing, a leading physical sciences publisher, as their Content Marketing Manager! This role blends storytelling, copywriting, and data analysis to create and execute a multi-channel content marketing strategy. You will be responsible for planning, producing, and analyzing high-quality content that attracts, engages, and retains customers. The position requires a collaborative, digital-first approach and a deep understanding of SEO best practices. AIP Publishing offers a competitive benefits package including paid time off, flexible work schedule, excellent retirement benefits, and training opportunities. This remote-first position requires 5+ years of B2C content creation experience and 3+ years of B2C content strategy experience. Apply today and help us accelerate scientific discovery!

Requirements

• 5+ years of direct B2C content creation experience supporting lead generation, demand generation, acquisition marketing, performance marketing, or prospect marketing
• 3+ years of direct B2C content strategy experience supporting lead generation, demand generation, acquisition marketing, performance marketing, or prospect marketing
• BA/BS degree in marketing, communications, journalism, or relevant field
• Excellent grammar, copywriting, editing, and proofreading skills
• Strong project management skills, and can manage multiple priorities
• Knowledge of marketing platforms, ex: HubSpot, WordPress
• Understanding of web publishing requirements
• Experience using insights like social media analytics, Google Analytics to optimize content
• Deep understanding of SEO best practices, content optimization techniques

Responsibilities

• Pitch your ideas and bring them to life – you’re a key contributor to our lifecycle strategy
• Investigate topics by researching scholarly publishing trends, AIPP news, marketing best practices, competitor intelligence, and emerging technologies
• Know your audience, what they need, what they're asking, and how we can support them
• Have a clear command of our lifecycle goals, messaging, and values
• Breathe new life into existing assets across email, social, products, and websites
• Plan, research, produce, socialize, and evaluate content for an integrated lifecycle strategy: social media posts, emails, surveys, gated content, videos, blog posts, ads, direct mail, SMS, SEO -friendly webpages
• Orchestrate content strategies across all channels and platforms to drive traffic and engagement towards conversions, and comfortable with testing content variants
• Ability to iterate, repurpose, and curate materials to fit various channels, mediums, and journeys, and be a key contributor to SEO strategy
• Create and maintain marketing’s editorial calendar

Preferred Qualifications

• Master’s Degree in Marketing, Publishing, Journalism or related field
• Deep understanding of scholarly publishing
• Experience with AI: Worldtune, Writesonic, SurferSEO, Grammarly, Word Rake, ChatGPT, Claude AI, Jasper, Copy.ai, Quillbot, etc
• Experience with translation services
• Experience with online community building
• Experience with CRMs, CDPs, and marketing automation platforms

Benefits

• Paid time off
• Flexible Work Schedule
• Competitive medical, dental and vision options
• Exceptional retirement benefits
• Training opportunities
• Tuition assistance