Content Marketing Manager

Summary

Join HubSpot as their Marketing Manager, Content Offers and drive the strategy and execution of premium content for key audience segments, focusing on business professionals, entrepreneurs, and sales teams. This role supports multiple brands and media channels, ensuring high-value content aligns with audience needs. You will lead premium content creation across HubSpot’s key channels, execute multi-channel strategies, enhance resource value, align with strategic insights, identify market gaps, and collaborate across teams. The ideal candidate excels at communication, is passionate about creating helpful content, understands lead-generation workflows, and uses data to inform creative decisions. The cash compensation range is 70,000-105,000 USD annually, and additional benefits are offered.

Requirements

• Excel at communication, both written and verbal
• Are passionate about creating helpful, educational content
• Care a lot about how content looks, sounds, and feels
• Live at the intersection of creativity and strategy
• Understand the basics of lead-generation workflows
• Aren’t afraid of using data to inform creative decisions

Responsibilities

• Lead Premium Content Creation: Develop and manage content offers across HubSpot’s key channels, including YouTube, newsletters, and blogs, with a focus on engaging entrepreneur, sales, and business growth audiences
• Execute Multi-Channel Strategy: Coordinate impactful content across multiple platforms, leveraging data and analytics to track performance and refine strategies
• Enhance Resource Value: Elevate the quality of resources by incorporating original research, creator partnerships, and new, engaging content formats that stand out
• Align with Strategic Insights: Use data-driven editorial strategies informed by audience insights to focus on high-demand topics and trends, ensuring content resonates with target segments
• Identify Market Gaps: Continuously assess the competitive landscape to identify unmet needs in resources, enhancing the brand’s positioning
• Collaborate Across Teams: Work closely with writers, editors, and producers to ensure a seamless transition from editorial content to conversion-focused offers, creating a cohesive user journey

Benefits

• Cash compensation range: 70,000-105,000 USD Annually
• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Some roles may also be eligible for overtime pay
• At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office