Senior Content Marketing Manager

Summary

Join Ambient as the Content Marketing Lead and play a pivotal role in establishing Ambient as a leading brand for B2B audiences in multifamily. You will own and execute a content strategy that scales full-funnel marketing efforts, including ABM. As a senior individual contributor, you'll create and distribute impactful, conversion-focused content supporting marketing initiatives throughout the buyer's journey. This is an opportunity with significant ownership and visibility. The role involves developing content marketing strategies, creating and optimizing content for various channels, supporting sales enablement, managing web content, scaling content production, editing content, and analyzing performance data. Ambient offers a unique opportunity to contribute to a growing company.

Requirements

• 7+ years of content strategy and execution experience
• Experience creating content that accurately reflects a consistent brand voice and tone
• Experience creating emails and pulling reporting from Hubspot
• Experience with site analytics tools like Google Analytics, Google Search Console, and Hotjar
• Proficiency with SEO best practices and experience using SEO-related tools including, but not limited to, SEMRush, BrightEdge, etc
• Strong understanding of digital marketing fundamentals and content best practices
• Ability and willingness to travel twice per quarter

Responsibilities

• Develop full-funnel content marketing strategies and editorial plans that reinforce our brand positioning and achieve awareness and engagement goals across email, social, blog, web and events
• Drive production, reporting and optimization of content that engage target accounts and optimize ABM outcomes through direct outreach, email campaigns, social media, paid ads and website landing pages
• Create content in collaboration with sales, product marketing and creative teams that supports different stages across the sales funnel, including whitepapers, one-pagers and case studies
• Create compelling event assets such as awareness emails and follow up guides that align with event objectives and support post-event engagement
• Create and optimize website copy and landing pages in collaboration with development, design, and product marketing to enhance prospect engagement and drive sales conversions
• Identify opportunities to repurpose and scale content across different channels and formats, ensuring that messaging remains consistent while adapting to specific audience needs
• Serve as editor for communication content created in-house and through freelancers, supporting execution of campaigns across paid media, SEO, SEM and ABM
• Analyze performance data and feedback to drive improvements and ensure that content effectiveness is linked to business outcomes

Preferred Qualifications

Some experience with multifamily or smart home technology