Forma.ai is hiring a
Content Marketing Manager in United States, Canada

Summary

The job is for a Content Marketing Manager at Forma.ai, a Series B startup specializing in sales compensation management. The role involves executing the company's content marketing strategy, collaborating with internal subject matter experts, and creating compelling content. The ideal candidate should have 4+ years of experience in B2B content marketing, exceptional writing skills, and familiarity with various martech tools.

Requirements

• 4+ years experience in a B2B content marketing
• Content creator mindset with an understanding of repurposing content across numerous mediums and channels
• Exceptional writing and editing skills and experience producing robust, integrated content marketing campaigns/assets in a variety of formats
• Demonstrated ability to independently manage multiple projects, prioritize effectively and meet deadlines in fast SaaS/B2B environments (ideally at a startup)
• Familiarity with software like HubSpot/Marketo, Semrush/Ahrefs, Webflow, and other martech tools – you’re keen to analyze and optimize the impact of your content (i.e., which pages are driving sessions and audience growth)
• You stay current on content and SaaS marketing best practices, and how the playbooks are evolving
• Strong ability to interview and navigate subject matter expert relationships to extract compelling insights and distill the resulting topics for a sophisticated audience
• A general understanding of how sales teams work and what incentivizes them
• Track record of creating high quality, impactful content that stands out

Responsibilities

• Execute content initiatives against the themes and pillars that our audience is interested in and collaborate with internal subject matter experts in the process
• Execute on and optimize content operations, including processes for content repurposing and identifying ways to amplify and expand the impact of existing assets
• Craft high-converting copy and content for larger quarterly content launches (landing pages, events, sales enablement), managing the production of anchor pieces from ideation through execution with internal and external partners
• Execute on social media and brand marketing strategy to grow Forma’s presence online and help create a brand people love
• Support other marketing functions with copywriting needs (event descriptions, landing page copy, social copy, sales collateral, etc.)
• Ghostwrite for executives on our blog, in major media publications, and on social media
• Execute on SEO strategy to increase search visibility and traffic for priority terms and key webpages
• Integrate content themes throughout the buyer journey and our existing channels – website, email, social, etc and continually iterate on our approach to improve quality and impact over time
• Analyze and report on the impact of our content in brand building and demand generation efforts

Benefits

• Meaningful compensation
• Healthcare coverage (medical, dental, vision, disability and life insurance, and a paid parental leave program)
• Learning and development (access to resources for personal growth and a $750 yearly training stipend)
• Growth (opportunity to build a career for yourself and gain the type of experience you’re looking for – whether that’s as an individual contributor or as a people leader)