PatSnap is hiring a
Senior Content Marketing Manager in Worldwide

Summary

The job is for a Senior Content Marketing Manager at Patsnap, an AI-powered innovation intelligence company. The role involves developing and executing a data-driven content strategy, creating high-quality content across various formats, growing organic search traffic, partnering with other departments, and reporting on success metrics.

Requirements

• 5+ years of successful content marketing, editorial, and/or creative content experience
• Proven track record of high-impact content strategy and creation
• Experience working in global organizations or with international markets
• Experience working in B2B SaaS organizations
• Experience in technical content writing for IP or R&D audiences (an advantage)
• Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to Patsnap
• Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what’s working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps
• Ability to think strategically and creatively in a fast paced, dynamic environment
• Tools – Salesforce, HubSpot, Hootsuite, Wordpress, CMS, Analytical Tools
• Self-starter who can define processes where none existed before and have a history of working collaboratively to bring big ideas to life
• Can inspire and motivate cross-functional teams to deliver high-quality, complex, multiple-stakeholder creative content projects on time and within budget
• Highly organized and detail-oriented
• Experience leading a team of marketing professionals (preferably with experience managing remote teams)
• Can work EST hours and comfortable working across various time zones with global teammates

Responsibilities

• Develop and execute a data-driven content strategy for Patsnap
• Create a content roadmap and oversee and produce high quality content across blog posts, thought leadership, whitepapers, webinars, videos and social media
• Grow organic search traffic and authority of Patsnap content for enterprise topics and related product solutions
• Serve as executive producer by creating original content and leading the development of multimedia formats such as social-first content, videos, and more to support content strategy goals
• Drive strategy and execution for content distribution and content partnerships
• Come up with new content series ideas and fresh editorial features that move the business forward and build Patsnap’s reputation and brand
• Partner with other departments, such as product, GTM, and sales, to ensure that content initiatives are aligned with the company's overall business goals
• Report on success metrics, generating content performance reports and insights

Benefits

• Unlimited vacation
• 2 volunteer days for community volunteering
• Health and dental benefits for you and your dependents from day one
• 401K matching
• Remote work environment + WFH stipend for your home office set-up
• 24/7 employee assistance program which provides access to virtual healthcare, therapy, financial and legal assistance, wellness counselling and resources for family support