Persona is hiring a
Content Marketing Manager

Summary

The job is for a Content Marketing Manager at Persona who will create and manage content to amplify the brand and drive engagement across all stages of the buyer journey. The candidate should have experience in writing long-form content, conducting research, working with subject matter experts, and be familiar with SEO best practices.

Requirements

• Proven ability to write and edit high-quality and engaging long-form content that simplifies complex ideas
• Enthusiastic about conducting research and interviews, with the ability to use gathered insights to write detailed, in-depth pieces
• Passion for long-form content
• Experience working with subject matter experts to gather source material and technical expertise
• Track record managing and keeping multiple projects on track
• Extremely detail-oriented — you love consistency and ensuring each piece of content adheres to internal style guides
• Inherent desire to ensure content is as clear and helpful as possible — you’re not afraid to ask questions to elevate the material or suggest opportunities to improve
• You have high standards and care about publishing quality content regardless of whether you’re the writer or the editor

Responsibilities

• Support Persona’s multi-channel content strategy by writing blogs, ebooks, newsletters, and whitepapers as the primary mediums to start, with the opportunity to expand into other formats
• Add content that aligns with new product launches, marketing campaigns, industry trends, and current events
• Translate and synthesize messaging from Product into accurate, compelling, and tailored content based on buyer personas
• Work closely with SEO experts to grow keyword rankings, organic traffic, and conversions
• Feature Persona’s unique platform value and expertise to help drive growth and adoption across all product lines
• Assist with editing and copywriting
• Monitor competitors’ blogs, social channels, and content to keep tabs on industry trends and other market developments

Benefits

• Medical, dental, and vision
• 3% 401(k) contribution
• Unlimited PTO
• Quarterly mental health days
• Family planning benefits
• Professional development stipends
• Wellness benefits