ECP is hiring a
Content Marketing Specialist in United States

Summary

The job is for a Marketing Specialist at ECP, a SaaS company that provides solutions for senior living communities. The role involves generating leads, managing social media, creating content, and staying updated on industry trends.

Requirements

• Exceptional written communication skills
• Bachelor’s degree in English, Journalism, Marketing, or related field
• 2-5 years work experience in marketing
• Excellent understanding of digital marketing strategies including SEO, email marketing and web analytics
• Experience using generative AI tools (e.g. ChatGPT, Bard, etc.)
• Outstanding writing and editing skills in English for B2B and B2C audiences
• Ability to handle tight deadlines
• Excellent interpersonal skills
• Ability to work independently and collaboratively

Responsibilities

• Collaborate with marketing and sales teams to generate leads and grow the brand
• Create content pieces that appeal to the audience, attract customers, and boost brand awareness
• Manage and develop ECP's content calendar
• Use generative AI tools to assist in generating content
• Assist in content messaging marketing campaigns to drive leads
• Utilize SEO best practices to generate traffic to our website
• Develop different content types, including email, social media posts, blogs, white papers, and case studies on a regular basis
• Promote our blog and pitch articles to third-party platforms effectively
• Work together with different departments to create innovative content ideas
• Compose product descriptions to promote our products and services
• Assure consistency for textual styles, pictures, fonts and tones in the content
• Research industry-related topics by combining web sources, interviews and studies
• Analyze what is working well, what could be improved, and opportunities for value-add within content strategy

Preferred Qualifications

• Confident and reliable individual
• A keen eye for details