Rootly is hiring a
Content Marketing Specialist in Worldwide

Summary

At Rootly, the Content Marketing Manager will shape the narrative around Rootly's products, drive engagement with the target audience, and lead content strategy. The role requires expertise in B2B SaaS, SEO strategies, proficiency in social media management, and a background in Devops/SRE is advantageous. Benefits include comprehensive medical, dental, and vision coverage, vacation time, a MacBook Pro, wellness and home office budgets, WeWork membership, weekly happy hours, learning opportunities, annual retreats, and the chance to be part of a fast-growing startup.

Requirements

• Proven expertise in content marketing with a focus on B2B SaaS
• Extensive proficiency in SEO strategies
• Track record of developing and implementing content strategies for technical products, with a background in Devops/SRE being highly advantageous
• Startup experience is preferred
• Advanced skills in social media management
• Highly adept writer/editor, knowledge of Chicago Manual of Style would be an asset

Responsibilities

• Develop and execute a comprehensive content strategy that aligns with overall marketing and business objectives
• Create high-quality content, including blog posts, whitepapers, case studies, etc., to establish thought leadership in the industry
• Optimize content for search engines and drive organic traffic using SEO best practices
• Stay informed about SEO trends, algorithm updates, and industry changes to continuously enhance the content strategy
• Collaborate closely with product and development teams to understand technical aspects of Rootly's products
• Tailor content to resonate with technical audiences, particularly in the Devops/SRE space
• Amplify Rootly's content, engage with the audience, and build a strong online community using social media channels
• Develop and implement social media campaigns that align with Rootly's brand and marketing goals
• Contribute to the planning and execution of events to enhance Rootly's brand presence and connect with the target audience

Preferred Qualifications

• Prior events experience is a bonus though not a mandatory requirement
• Some light design experience or abilities (simple Canva graphics etc) would be an asset but not required

Benefits

• Comprehensive medical, dental and vision coverage
• 3 weeks vacation + unlimited sick/mental health days + company-wide shutdown EOY
• $1,000 for health and wellness
• $1,000 for home office
• $1,000 for visiting a teammate located in a different geography
• WeWork membership
• Weekly happy hour on Friday
• Learning and advancement budget at your discretion
• Annual retreat - at least once a year we gather together in person 🏝️
• Ground floor opportunity to be an early member of a fast-growing venture-backed startup