Content Marketing Specialist

Summary

Join Fairmatic, a revolutionary auto insurance company using AI and data-driven insights, and become our Content Marketer! You will create compelling content across various formats (videos, case studies, etc.) to drive growth and brand engagement. Monitor KPIs, collaborate with various teams, and manage email marketing operations. This role requires 3+ years of experience in content marketing, excellent writing skills, and familiarity with marketing tools. We offer unlimited PTO, comprehensive health benefits, life and disability insurance, professional development opportunities, and a fully remote work environment with fun in-person events.

Requirements

• Native or fluent English with excellent writing and editing skills
• 3+ years of experience in content marketing, preferably in B2B, SaaS, or Insurtech environments
• Strong portfolio across multiple formats: blog posts, video scripts, social posts, newsletters, and more
• Hands-on experience managing content across web, email, and social platforms
• Familiarity with tools like WordPress, HubSpot, Canva/Adobe Creative Suite, and social media scheduling platforms
• A self-starter mindset - comfortable owning projects, wearing multiple hats, and thriving in a dynamic, fast-paced team

Responsibilities

• Create compelling, conversion-driven content for sales enablement tools and marketing collateral—including videos, case studies, flyers, newsletters, and in-product messaging
• Monitor and report on KPIs to measure marketing success, including engagement, lead generation, and campaign effectiveness
• Work with the marketing team to develop and implement Fairmatic’s content strategy across channels
• Own the website and social media content to ensure Fairmatic produces engaging, SEO-optimized content that supports brand and demand generation goals
• Ensure proper tracking and reporting in HubSpot; communicate performance and insights to internal marketing stakeholders and cross-functional teams
• Collaborate with product, data, and insurance teams to develop data-driven content that clearly communicates product value
• Manage email marketing operations - including content gathering, email preparation, sending, and performance reporting

Benefits

• Unlimited PTO!
• Medical, dental, and vision coverage
• Life and disability insurance
• Learning and development program and stipend
• Stipends for wellness and entertainment
• Fully remote work supplemented with fun in-person events
• Paid company trips both nationally and internationally
• Awesome Fairmatic gifts and swag!