Marketing Specialist, Growth Marketing

Summary

Join Voldex, a leading gaming studio behind top Roblox games, as a Marketing Specialist. You will be responsible for optimizing player acquisition, engagement, and retention through on-platform marketing. This role involves creating and analyzing marketing materials, managing social media, communicating with communities, and supporting content creators. The ideal candidate has 3+ years of game marketing experience, strong analytical skills, and a proven ability to collaborate effectively. Voldex offers competitive compensation, retirement benefits, medical/dental/vision coverage, flexible PTO, remote work, and professional development opportunities.

Requirements

• 3+ years of experience in marketing for games (marketing material creation, conversion optimization, communications, social media, product marketing)
• Creative and curious - ability to brainstorm, ideate, hypothesize, and iterate on marketing strategies based on observed performance metrics
• Demonstrated ability to analyze, understand and communicate key performance metrics related to performance marketing initiatives
• Demonstrated understanding of social media platforms and ability to effectively market on them
• Demonstrated prior experience collaborating closely and cross-functionally
• Demonstrated ability to plan the communications for feature & content launches across all relevant channels

Responsibilities

• Own the performance of on-platform marketing to optimize the discoverability and conversion of players to our games
• Create, test, and analyze the impact of marketing materials such as game icons, thumbnails, titles, game pages and more
• Facilitate effective communication of upcoming features and releases to our communities inside and outside the game, ensuring transparency and generating excitement around product launches
• Own our key social media platforms such as Discord, Twitter, YouTube, TikTok, and Instagram, fostering community engagement and brand advocacy
• Communicate player sentiment from our social channels back to the game teams
• Support content creators, ensuring a consistent flow of social media content for our games

Preferred Qualifications

• Passion for video games
• Knowledge of UGC gaming platforms (Roblox, Minecraft, Fortnite, etc)
• High interest or experience supporting sports or driving games
• Strong written and verbal communication skills

Benefits

• Competitive compensation - salary + profit sharing + equity
• Retirement benefits - company contribution, dependant on country!
• Medical, dental, and vision benefits - depending on the country, there may be additional benefits (Life, ADD, etc…)
• Flexible PTO - vacations + Federal / Bank Holidays
• Remote First - we have always been remote and will remain that way including work from home/anywhere
• In-person get-togethers, virtual company-wide game events, Robux and so much more!
• Professional Development - we have a budget for team members to reimburse courses, materials, and anything to help future their training and growth