Digital Marketing And Content Specialist

Summary

Join our team as a Digital Content & Social Media Marketing Specialist! This remote, part-time position (with potential for full-time) offers the chance to leverage your creativity and passion for storytelling in the faith-based and music industries. You will develop and execute social media strategies, create engaging video content, and collaborate with the Creative Director. The ideal candidate is a skilled video editor and digital marketer with a strong understanding of social media trends. This role involves managing various social media platforms, optimizing performance, and utilizing AI tools to enhance efficiency. You will also assist with advertising campaigns and ensure content is optimized for multiple platforms.

Requirements

• Proven experience in social media management and content creation
• Proficiency in video editing tools (Adobe Premiere Pro, After Effects, or similar)
• Knowledge of best practices for TikTok, Instagram Reels, and YouTube Shorts
• Strong storytelling and creative production skills

Responsibilities

• Develop and execute social media strategies across Instagram, TikTok, Facebook, and YouTube to grow engagement and followers
• Monitor and optimize performance on social platforms using data-driven insights
• Create cohesive messaging and ensure consistency with brand guidelines across all channels
• Produce lyric videos, reels, and short-form video content for TikTok, YouTube Shorts, and Instagram Reels
• Edit and deliver social media-specific content, including dynamic promotional reels and interview clips
• Ensure lyric videos are accurately timed to enhance sing-along experiences, especially for faith-based audiences
• Collaborate with the Creative Director to develop and deliver creative content based on briefs
• Assist with Meta and Google Ads campaign strategy and optimization
• Explore and implement the latest AI tools to enhance the efficiency and quality of marketing efforts
• Caption, subtitle, and format video content for multiple platforms
• Research trending content and styles used by similar artists to stay current and relevant
• Explore and implement AI-driven tools to streamline content creation and video production

Preferred Qualifications

• Experience with Meta and Google Ads is a plus
• Familiarity with AI tools for video editing and marketing
• Understanding of faith-based content and music-related projects is highly desirable