Content Marketing Specialist

Summary

Join insightsoftware as a Content Marketing Specialist and collaborate with the Senior Manager to develop and execute data-driven content marketing strategies. You will create high-quality content for various platforms, manage its production and distribution, and analyze its performance. This role involves working with cross-functional teams and external resources to ensure content aligns with brand voice and marketing goals. Leverage AI tools to enhance workflows and productivity. The ideal candidate will have 3+ years of experience in content marketing, strong writing and editing skills, and experience with various content platforms. This position offers the opportunity to be part of a dynamic global organization.

Requirements

• 3+ years of experience in content writing, content marketing, or marketing communications
• Proven ability to work with leadership to develop data-driven content strategies and maintain editorial calendars
• Strong writing and editing skills with exceptional attention to detail
• Experience creating content for various platforms, including blogs, social media, PDFs, and websites
• Solid knowledge of SEO best practices
• Excellent English communication (written and spoken) and collaboration skills
• Experience working in cross-functional teams, including marketing, content, creative, leadership, and with external vendors
• Ability to handle multiple projects simultaneously and meet deadlines efficiently
• Strong organizational skills and the ability to manage workflows effectively
• Proficiency in Microsoft Office and content management systems (CMS) like WordPress
• Bachelor’s degree in Journalism, Marketing, Communications, or a related field

Responsibilities

• Collaborate with the Senior Manager, Content Marketing, to brainstorm ideas, understand target audience needs, and develop content briefs aligned with marketing goals
• Write high-quality, engaging content for digital platforms, such as blogs, white papers, case studies, reports, website copy, social media, and marketing materials
• Leverage AI tools to improve workflows and overall productivity, ensuring thoughtful human review for accuracy and human-centric voice
• Ensure all content supports our brand voice and adheres to style guidelines
• Oversee the entire production process for content assets, ensuring deadlines and quality standards are met
• Copyedit content written by subject matter experts
• Manage complex projects, such as survey reports, that involve collaboration across the business
• Work with SEO and localization teams to refine content
• Proactively coordinate with external resources like writers or editors to produce polished, professional materials
• Work with marketing teams to develop effective strategies for distributing content across multiple channels
• Track and analyze content performance using analytics tools, identify areas for improvement, and refine strategies to maximize impact

Preferred Qualifications

• Video or podcast scripting is a major plus
• Experience with project management tools like Wrike or Airtable is a plus
• Knowledge of finance and accounting is nice to have