Marketing Content Specialist

Summary

Join Spacewell as a Strategic Content Marketing Specialist and play a key role in shaping how we engage facility leaders, workplace strategists, and ESG champions globally. You will lead the creation of long-form, high-impact content across the buyer journey, from awareness to conversion. Collaborate with cross-functional teams, including Product, Sales Enablement, Customer Success, and PR, to craft compelling narratives. Develop and manage various content assets, translate complex messages into clear formats, and write expert-level content for executives and industry thought leaders. Leverage SEO research and tools to boost content performance and maintain a knowledge library of reusable content blocks. Spacewell offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• 4-6 years of B2B content creation or product marketing experience in SaaS
• Track record of delivering high-quality, conversion-focused content
• Strong SEO knowledge and hands-on experience with CMS tools (e.g., WordPress, HubSpot)
• Ability to interview subject-matter experts and write for multiple buyer personas

Responsibilities

• Develop and manage content assets including blogs, whitepapers, ebooks, customer stories, and toolkits
• Translate complex technical or value-driven messages into clear, audience-friendly formats
• Write and ghostwrite expert-level content for executives and industry thought leaders
• Create executive-level content for LinkedIn, op-eds, award submissions, and analyst briefings
• Support data storytelling, survey content, and industry benchmarking initiatives
• Partner with cross-functional teams to align content with product launches, ABM, SEO, and lifecycle programs
• Develop and maintain editorial calendars
• Use SEO research and tools (Google Analytics, SEMrush, HubSpot) to boost content performance
• Maintain a knowledge library of reusable content blocks for efficient campaign execution

Preferred Qualifications

• Experience in Smart Building Tech, PropTech, EnergyTech, or IWMS
• Familiar with frameworks like StoryBrand or Problem-Agitate-Solution
• Able to create toolkits, ROI guides, or gated content assets

Benefits

• Competitive salary
• Comprehensive benefits package including mobile allowance, ecocheques, health & group insurance, and net allowances
• Enjoy flexibility with 2 days/week in our modern office in Wilrijk , and remote the rest