Content Marketing Specialist

Summary

Join a fast-growing startup as a Content Marketing Specialist and make your mark by overseeing all aspects of email marketing campaigns.

Requirements

• 1-3 years of email marketing experience
• Solid and proven experience in conversion-driven copywriting
• Experienced in working with a CRM platform(s)
• Excellent English (US) written and verbal communication skills – Native English speaker preferred
• Willingness to learn on the fly, proactive, and have the drive to grow on a personal and professional scale (results-oriented)
• Bachelor's Degree. Any field is accepted – marketing/business or journalism graduates preferred
• Proven experience in measuring performance and results
• Strong analytical skills and commercial awareness
• High affinity and/or expertise in travel-related topics
• Ability to stay focused while working on multiple tasks, while retaining close attention to details
• Ability to work independently as well as able to work well in a team

Responsibilities

• Create conversion-driven content for the newsletters of the website(s) you are responsible for
• Generate ideas for the creation of content based on internal data & analytics (provided by tools such as Google Analytics, Google Search Console, Looker, etc.)
• Monitoring & reporting on the performance of each campaign
• Conduct regular experiments/tests to maximize performance & conversions of newsletters
• Stay up to date with the latest travel news & trends and reflect them on to the creation of content
• Ensure the mailing list is up to date

Preferred Qualifications

• Experienced in working at an e-commerce/online business
• Experienced in using photo editing tools (e.g: Photoshop, Canva, etc)
• Experience living/ traveling in an English-speaking country