Remote Content Marketing Specialist

Summary

Join Higharc, a VC-backed startup changing how new homes are designed and built. As a key contributor to our digital presence with homebuilders, you will help bring our product and brand to life through compelling content, optimized for both engagement and search engine visibility.

Requirements

• Minimum 5+ years of experience in marketing within B2B SaaS; experience in the construction or homebuilding industry is a huge plus
• Portfolio of content marketing, with a strong emphasis on multi-channel campaign execution and website optimization
• Demonstrated ability to manage the creative process, from ideation to execution
• Great writing, editing, and storytelling skills with a knack to create content that engages and converts–but you don’t ship junk in the name of speed
• Proven experience with Hubspot and social media platforms is required
• Good design sense and taste. You can effectively communicate and execute on a creative vision and know what great design and marketing looks like. Ability to design in Figma, Canva, or Adobe is a huge plus
• Knowledge and track record of SEO best practices, tools (e.g. SEMrush, Jasper) and implementing on-page SEO strategies, including keyword research, metadata is ideal
• Expertise in repurposing content and developing multichannel campaigns that drive engagement and conversion

Responsibilities

• Produce and distribute a wide range of content assets, including blogs, white papers, social ads, animations, and more, to effectively communicate our brand and value proposition
• Execute content campaigns that repurpose existing assets into multiple formats to extend our reach across channels or for larger initiatives
• Drive and manage the end-to-end content production process with creative briefs
• Build scalable playbooks for how we execute various content marketing programs
• Map and build out content for various stages of the funnel
• Develop and grow our email marketing program. Own our nurture campaigns for different personas or lead stages (new leads, nurturing, customers)
• Drip Campaigns: Implement automation where possible to trigger emails based on user actions (e.g., downloading a playbook)
• Manage and grow Higharc’s social media presence by via strategic content calendar to drive engagement through creative storytelling, ensuring consistent voice across all channels
• Monitor performance metrics across all platforms to track KPIs, using insights to optimize content and increase visibility, while ensuring a consistent voice across all channels
• Support execution of website content to drive user engagement, SEO performance, and conversion. Collaborate closely with external agencies to optimize user journeys, landing pages, and site performance
• Analyze content performance across all channels and optimize ongoing campaigns

Benefits

• Comprehensive medical, dental, and vision coverage
• Unlimited PTO
• Meaningful maternity/paternity leave
• Short and long-term disability plans
• 401k
• Flexible hours so that you do your best work without missing out on life