Summary
Join Rootly, a mission-driven company transforming the incident management industry, as a Content Marketing Manager and shape the narrative around our products while driving engagement with our target audience.
Requirements
- Proven expertise in content marketing with a focus on B2B SaaS
- Extensive proficiency in SEO strategies
- Track record of developing and implementing content strategies for technical products, with a background in Devops/SRE being highly advantageous
- Startup experience highly preferred
- Advanced skills in social media management
- Highly adept writer/editor, knowledge of Chicago Manual of Style would be an asset
Responsibilities
- Develop and execute a comprehensive content strategy that aligns with our overall marketing and business objectives
- Create a high volume of compelling, high-quality content, including blog posts, whitepapers, case studies, and more, to establish thought leadership in the industry
- Utilize your deep knowledge of SEO best practices to optimize content for search engines and drive organic traffic
- Stay informed about SEO trends, algorithm updates, and industry changes to continuously enhance our content strategy
- Collaborate closely with the product and development teams to understand the technical aspects of our products and effectively communicate them to our audience
- Tailor content to resonate with technical audiences, particularly in the Devops/SRE space
- Leverage social media channels to amplify our content, engage with our audience, and build a strong online community
- Develop and implement social media campaigns that align with our brand and marketing goals
- Contribute to the planning and execution of events to enhance our brand presence and connect with our target audience
Benefits
- Comprehensive medical, dental and vision
- 3 weeks vacation + unlimited sick/mental health days + company-wide shutdown EOY
- M2 MacBook Pro of choice
- $1,000 for health and wellness
- $1,000 for home office
- $1,000 for visiting a teammate located in a different geography
- WeWork membership
- Weekly happy hour on Friday
- Learning and advancement budget at your discretion
- Annual retreat - at least once a year we gather together in person