Content Marketing Specialist

Summary

Join Rootly, a mission-driven company transforming the incident management industry, as a Content Marketing Manager and shape the narrative around our products while driving engagement with our target audience.

Requirements

• Proven expertise in content marketing with a focus on B2B SaaS
• Extensive proficiency in SEO strategies
• Track record of developing and implementing content strategies for technical products, with a background in Devops/SRE being highly advantageous
• Startup experience highly preferred
• Advanced skills in social media management
• Highly adept writer/editor, knowledge of Chicago Manual of Style would be an asset

Responsibilities

• Develop and execute a comprehensive content strategy that aligns with our overall marketing and business objectives
• Create a high volume of compelling, high-quality content, including blog posts, whitepapers, case studies, and more, to establish thought leadership in the industry
• Utilize your deep knowledge of SEO best practices to optimize content for search engines and drive organic traffic
• Stay informed about SEO trends, algorithm updates, and industry changes to continuously enhance our content strategy
• Collaborate closely with the product and development teams to understand the technical aspects of our products and effectively communicate them to our audience
• Tailor content to resonate with technical audiences, particularly in the Devops/SRE space
• Leverage social media channels to amplify our content, engage with our audience, and build a strong online community
• Develop and implement social media campaigns that align with our brand and marketing goals
• Contribute to the planning and execution of events to enhance our brand presence and connect with our target audience

Benefits

• Comprehensive medical, dental and vision
• 3 weeks vacation + unlimited sick/mental health days + company-wide shutdown EOY
• M2 MacBook Pro of choice
• $1,000 for health and wellness
• $1,000 for home office
• $1,000 for visiting a teammate located in a different geography
• WeWork membership
• Weekly happy hour on Friday
• Learning and advancement budget at your discretion
• Annual retreat - at least once a year we gather together in person