Content Marketing Strategist

Summary

Join Brafton, a leading content marketing firm, as a remote, full-time Content Marketing Strategist in South Africa. This role focuses on account management, content marketing strategy, revenue retention and growth, and project management for mid-to-large organizations. You will consult, strategize, and manage content strategies, demonstrating success through ROI reporting and client objective achievement. The ideal candidate possesses strong organizational skills, a minimum of 3-5 years of experience in account management or content marketing, and expertise in SEO and digital strategy. Success is measured by client retention and portfolio growth, with incentive opportunities available. While primarily remote, quarterly meetups and occasional client visits may be required.

Requirements

• Possess a relevant Bachelor’s degree
• Have a minimum of 3-5 years of proven experience in Account Management and/or demonstrated knowledge/expertise in latest content marketing/SEO strategy trends
• Demonstrate knowledge of what makes for a great content strategy and possess a keen eye for displaying content optimizing UX best practices
• Possess phenomenal communication skills
• Demonstrate high attention to detail and organizational skills to manage multiple projects simultaneously in a fast-paced environment

Responsibilities

• Manage accounts, building rapport with clients and understanding their businesses
• Develop and maintain strong, multi-faceted content marketing strategies for clients, including research, interpretation, and presentation of statistical reporting
• Retain existing clients and grow your account base by selling new strategies and creating statements of work that help clients meet their business objectives
• Collaborate with Brafton's content creation teams (editorial, graphics, video, and social media), web integration team, and clients to create strategies that deliver strong ROI against client objectives

Preferred Qualifications

• Have experience with Google Analytics, Google Adwords, Web Analytics, and Social Media Strategy
• Have experience with Digital Marketing Consulting and Project Management

Benefits

• Competitive incentive plan
• Flex Work Schedule
• Paid Time Off