Content Marketing Strategist

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Podium

๐Ÿ“Remote - United States

Summary

Join Podium as a Content Strategist and play a key role in the company's go-to-market success. You will drive full-funnel content marketing efforts, collaborating with stakeholders to create high-quality content aligned with business strategy. Become an expert on target customers and Podium's offerings. Key responsibilities include content development, strategy, and team management. The ideal candidate is customer-obsessed, a strong storyteller, and thrives in a fast-paced environment. This role involves approximately 80% individual contribution (writing and editing) and 20% strategic planning. You will also manage a team of in-house and external writers.

Requirements

  • 5-7 years in content/editorial strategy, product marketing, or sales enablement
  • Exceptional writing, editing and storytelling abilities
  • Customer obsession. You know that good content requires understanding your audience and you constantly conduct research (interviews, gong calls, etc) to deepen your knowledge
  • Strategic thinking and analytical mindset; data-driven approach to content creation
  • Demonstrated ability to develop comprehensive content strategies based on business goals and customer research
  • Pace Setter: Youโ€™d be described as a โ€œself starter.โ€ You move fast and continuously seek out ways to increase your impact and challenge the status quo
  • Extremely organized project manager capable of juggling multiple projects simultaneously
  • Strong grounding in SEO best practices and tools
  • Technical Proficiency: familiarity or willingness to learn tools such as Figma, WordPress, Ahrefs, Canva, Asana, and Google Suite
  • SEO knowledge and experience
  • Proven ability to collaborate well with cross-functional teams
  • Excellent communication skills

Responsibilities

  • Build an expertise on target customers & industries (auto, HVAC, MedSpa, Jewelry, Furniture/Mattress) to inform vertical content strategy & positioning. Conduct regular research via customer interviews, gong recordings, and more
  • Work with channel leaders to produce a vertical content strategy that aligns to our growth and customer engagement goals
  • Write and edit high performing content for use across marketing channels including webinar decks, guides/ebooks, trade show speaking decks, customer case studies, white papers, podcast/video scripts, blog articles, etc
  • Execute on the ongoing cadence of customer stories / case studies to demonstrate Podiumโ€™s value to our prospects
  • Oversee production of editorial blog strategy, producing 10-20 SEO-optimized, high quality articles monthly. Collaborate with the SEO team
  • Work with product managers to cultivate a strong understanding of Podiumโ€™s AI platform including value drivers and differentiators. Produce and share key details to the marketing team
  • Work with go-to-market leadership to refine and improve Podiumโ€™s narrative and positioning across channels
  • Manage a small team of in-house/external writers, coaching on content creation, best practices, and data-driven decision making
  • Establish content creation workflows (balancing for speed & quality) and content governance standards

Preferred Qualifications

  • Content leadership experience at a high growth, software company
  • Previous experience working with small businesses or in one of Podiumโ€™s target industries
This job is filled or no longer available

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