๐Worldwide
Content Marketing Strategist
closed
Podium
๐Remote - United States
Summary
Join Podium as a Content Strategist and play a key role in the company's go-to-market success. You will drive full-funnel content marketing efforts, collaborating with stakeholders to create high-quality content aligned with business strategy. Become an expert on target customers and Podium's offerings. Key responsibilities include content development, strategy, and team management. The ideal candidate is customer-obsessed, a strong storyteller, and thrives in a fast-paced environment. This role involves approximately 80% individual contribution (writing and editing) and 20% strategic planning. You will also manage a team of in-house and external writers.
Requirements
- 5-7 years in content/editorial strategy, product marketing, or sales enablement
- Exceptional writing, editing and storytelling abilities
- Customer obsession. You know that good content requires understanding your audience and you constantly conduct research (interviews, gong calls, etc) to deepen your knowledge
- Strategic thinking and analytical mindset; data-driven approach to content creation
- Demonstrated ability to develop comprehensive content strategies based on business goals and customer research
- Pace Setter: Youโd be described as a โself starter.โ You move fast and continuously seek out ways to increase your impact and challenge the status quo
- Extremely organized project manager capable of juggling multiple projects simultaneously
- Strong grounding in SEO best practices and tools
- Technical Proficiency: familiarity or willingness to learn tools such as Figma, WordPress, Ahrefs, Canva, Asana, and Google Suite
- SEO knowledge and experience
- Proven ability to collaborate well with cross-functional teams
- Excellent communication skills
Responsibilities
- Build an expertise on target customers & industries (auto, HVAC, MedSpa, Jewelry, Furniture/Mattress) to inform vertical content strategy & positioning. Conduct regular research via customer interviews, gong recordings, and more
- Work with channel leaders to produce a vertical content strategy that aligns to our growth and customer engagement goals
- Write and edit high performing content for use across marketing channels including webinar decks, guides/ebooks, trade show speaking decks, customer case studies, white papers, podcast/video scripts, blog articles, etc
- Execute on the ongoing cadence of customer stories / case studies to demonstrate Podiumโs value to our prospects
- Oversee production of editorial blog strategy, producing 10-20 SEO-optimized, high quality articles monthly. Collaborate with the SEO team
- Work with product managers to cultivate a strong understanding of Podiumโs AI platform including value drivers and differentiators. Produce and share key details to the marketing team
- Work with go-to-market leadership to refine and improve Podiumโs narrative and positioning across channels
- Manage a small team of in-house/external writers, coaching on content creation, best practices, and data-driven decision making
- Establish content creation workflows (balancing for speed & quality) and content governance standards
Preferred Qualifications
- Content leadership experience at a high growth, software company
- Previous experience working with small businesses or in one of Podiumโs target industries
This job is filled or no longer available
Similar Remote Jobs
๐ฐ$57k-$70k
๐United Kingdom
๐ฐ$54k-$65k
๐Ireland
๐United States
๐United States
๐United States
๐United States
๐United States
๐United States

๐Lithuania