Content Marketing Strategist

Summary

Join Podium as a Content Strategist and play a key role in the company's go-to-market success. You will drive full-funnel content marketing efforts, collaborating with stakeholders to create high-quality content aligned with business strategy. Become an expert on target customers and Podium's offerings. Key responsibilities include content development, strategy, and team management. The ideal candidate is customer-obsessed, a strong storyteller, and thrives in a fast-paced environment. This role involves approximately 80% individual contribution (writing and editing) and 20% strategic planning. You will also manage a team of in-house and external writers.

Requirements

• 5-7 years in content/editorial strategy, product marketing, or sales enablement
• Exceptional writing, editing and storytelling abilities
• Customer obsession. You know that good content requires understanding your audience and you constantly conduct research (interviews, gong calls, etc) to deepen your knowledge
• Strategic thinking and analytical mindset; data-driven approach to content creation
• Demonstrated ability to develop comprehensive content strategies based on business goals and customer research
• Pace Setter: You’d be described as a “self starter.” You move fast and continuously seek out ways to increase your impact and challenge the status quo
• Extremely organized project manager capable of juggling multiple projects simultaneously
• Strong grounding in SEO best practices and tools
• Technical Proficiency: familiarity or willingness to learn tools such as Figma, WordPress, Ahrefs, Canva, Asana, and Google Suite
• SEO knowledge and experience
• Proven ability to collaborate well with cross-functional teams
• Excellent communication skills

Responsibilities

• Build an expertise on target customers & industries (auto, HVAC, MedSpa, Jewelry, Furniture/Mattress) to inform vertical content strategy & positioning. Conduct regular research via customer interviews, gong recordings, and more
• Work with channel leaders to produce a vertical content strategy that aligns to our growth and customer engagement goals
• Write and edit high performing content for use across marketing channels including webinar decks, guides/ebooks, trade show speaking decks, customer case studies, white papers, podcast/video scripts, blog articles, etc
• Execute on the ongoing cadence of customer stories / case studies to demonstrate Podium’s value to our prospects
• Oversee production of editorial blog strategy, producing 10-20 SEO-optimized, high quality articles monthly. Collaborate with the SEO team
• Work with product managers to cultivate a strong understanding of Podium’s AI platform including value drivers and differentiators. Produce and share key details to the marketing team
• Work with go-to-market leadership to refine and improve Podium’s narrative and positioning across channels
• Manage a small team of in-house/external writers, coaching on content creation, best practices, and data-driven decision making
• Establish content creation workflows (balancing for speed & quality) and content governance standards

Preferred Qualifications

• Content leadership experience at a high growth, software company
• Previous experience working with small businesses or in one of Podium’s target industries