Content Strategist and Writer

Summary

Join Decentraland's marketing team as a Content Strategist and Writer, playing a key role in engagement and growth initiatives. You will own the end-to-end content strategy, research, and writing processes across various marketing channels. This data-informed role requires a proven track record in content strategy and writing, with familiarity with web3 being a plus. You'll be responsible for developing and implementing content strategies, creating engaging content, managing an editorial calendar, and leveraging SEO and analytics to drive organic growth. The ideal candidate is a skilled writer with a strong ability to convey Decentraland's brand voice authentically. This is a fully remote position with flexible working hours.

Requirements

• Proven ability to develop and execute content strategies that align with brand goals and SEO best practices
• Strong, versatile writer with the ability to adjust tone and style to match Decentraland’s brand voice and represent its unique decentralized ethos, while writing copy that converts
• Proficiency in analyzing content performance metrics and SEO analytics, using insights to inform strategy and content development
• A proven interest in understanding web3 and ability to learn quickly
• Proactive self-starter with strong organizational skills and experience managing editorial calendars, production timelines, and multiple content formats
• Native fluency in English with excellent verbal and written communication skills
• A desire to work with a globally-distributed, fast-moving team!
• Applicants should provide a portfolio of their published work, showcasing their ability to create diverse effective, SEO-friendly content that aligns with brand voice and resonates with community needs

Responsibilities

• Develop and implement a content strategy that aligns with Decentraland’s brand, community needs, and marketing goals
• Conduct SEO research and leverage community insights to guide content topics, structure, and delivery formats
• Collaborate with marketing, product, and design teams to align content plans with product launches, community events, and strategic campaigns
• Research and stay informed of community sentiment, needs, and interests to inform content direction and stay in touch with community values
• Write and manage a range of content, including blogs, newsletters, product announcements, and email automation sequences
• Ensure all content maintains the Decentraland voice, is engaging and inspiring, and resonates with the community
• Manage an editorial calendar and production pipeline, ensuring consistency and timely publication
• Strategically repurpose content across different channels (e.g., social media, blog, newsletters) to maximize engagement and extend the lifespan of each piece
• Know how to leverage AI tools for ideation, editing, and repurposing while understanding its limitations
• Conduct keyword research and apply SEO best practices to drive organic growth and improve visibility across search engines
• Track and report on key content metrics, leveraging insights to refine strategies and improve performance
• Monitor content performance, conducting regular audits and adjusting strategy based on data and feedback

Preferred Qualifications

• 3-5+ years in a content strategy, content writer, SEO analyst, or similar role
• Experience working in web3, technology, or gaming sector
• Experience with content marketing tools and platforms (e.g., Google Analytics, Ahrefs, SEMrush, content management systems)
• Proven experience crafting and executing content strategies that support business objectives in a high-growth environment
• Demonstrated success in engaging and building community through content
• Ideally, you’re located in Europe or South America

Benefits

• Fully remote team with flexible working hours
• 29 annual PTOs
• Long term incentive of MANA tokens, vested in a 4 years period
• Additional tokens linked to annual performance review
• Stipend policy to cover remote work & wellness related expenses
• Brand new equipment for remote work, including laptop, screen and chair
• Parental leave
• Language lessons