Account Based Marketing Manager

Summary

Join RELEX Solutions as a full-time Account-Based Marketing Manager in North America and plan, execute multi-channel ABM campaigns for key CPG accounts. This remote position requires implementing impactful 1:1 and 1:few ABM campaigns to generate pipeline, partnering with account leadership, and driving the development of the global ABM program. You will be responsible for embedding account-based best practices across the commercial team and acting as a spokesperson for effective ABM. The ideal candidate will have 3-5 years of B2B marketing experience, preferably in software/SaaS, and a proven ability to generate pipeline through marketing campaigns. RELEX offers competitive compensation, flexible work arrangements, generous paid time off, parental leave, and a work-from-home stipend.

Requirements

• Experience: 3-5 years of proven experience in B2B marketing, preferably within software/ SaaS. Experience in running marketing campaigns focused on generating pipeline
• Compelling writer: Ability to write copy and design campaigns that drive key prospects to engage with RELEX
• Understanding of Supply Chain Concepts: An understanding of how companies (particularly manufacturers) operate complex supply chains
• Analytical: Undertake deep account and sector research from multiple internal and external sources, and distil insights into a clear, joint vision between the sector/account and RELEX
• Multi-Channel Strategist: Conceptualize, create and monitor multi-channel campaigns (advertising, email, direct mail, and direct outreach) with a single account focus
• Rapport Builder: Quickly establish collaborative relationships with the revenue team. Sell new ideas and ways of generating pipeline, challenging the status quo
• Creative Thinker: Create compelling messages tailored to each account and sector
• Growth Mindset: Passionate about trying new approaches. Proactive in seeking out new ways of adding value. Help to embed a culture of continuous learning within the ABM team
• Diligence: Manage multiple campaigns simultaneously and continuously improve based on new insights. Deliver campaigns on time, and within budget
• Marketing Technology Savvy: Experience with tools for Marketing Automation, Customer Relationship Management, Digital Advertising, or Account Based Marketing

Responsibilities

• Plan and execute multi-channel 1:1 and 1:few ABM campaigns for key target accounts
• Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities
• Drive the development of our Global ABM program, expanding the reach and engagement within strategically important consumer brand manufacturers
• Be an integral part of the overarching ABM strategy roll-out, embedding and standardizing account-based best practices, and principles across the commercial team
• Act as the spokesperson for effective account-based marketing and sales at RELEX

Preferred Qualifications

• Experience working with tools such as Salesforce, HubSpot, INFLU2, and 6sense
• Experience working internationally with creative, content, and commercial teams
• Understanding of supply chain and retail planning

Benefits

• Competitive compensation
• The choice to work wherever and however you are most productive
• 15 days of paid time off, 12 paid sick days, 13 company holidays, and up to 2 paid volunteer & charity days
• New Parent? Congrats! We’ll cover up to 12 weeks at full pay
• A generous $500 work-from-home stipend