Content Strategist

Summary

Join Kuno Creative, a Diamond HubSpot Partner and employee-owned digital marketing agency, as a Content Strategist. You will develop and execute content strategies for clients, ensuring alignment with brand guidelines and marketing objectives. Responsibilities include leading content strategy, collaborating with internal and external teams, optimizing content performance, and integrating technology. You will report to the Content Director and manage multiple projects. The ideal candidate possesses strong content strategy, SEO, and digital marketing skills, along with excellent communication and collaboration abilities. Kuno offers a remote-first work environment, flexible hours, and generous benefits.

Requirements

• Strong understanding of branding, content strategy principles, SEO best practices, and digital marketing trends
• Excellent verbal and written communication skills, with the ability to craft strong value propositions, website copy, and content tailored to various audiences and platforms
• Proven ability to collaborate effectively with cross-functional teams, fostering an environment of teamwork, innovation, and continuous improvement
• Exceptional organizational skills and attention to detail
• Proficiency with remote tools like G-Suite, video conferencing, project management and AI platforms
• Ability to communicate effectively in English, demonstrating strong verbal and written communication skills
• Confident communicator with strong presentation skills—able to build trust with both internal teams and clients and articulate strategy, performance, and recommendations to diverse stakeholders
• Ability to sit for extended periods during the workday
• Ability to travel to offsite locations for events, meetings, or client engagements with ability to bend, kneel, lift, reach up to 20lbs, with or without accommodation
• Ability to use standard office equipment, including a computer, keyboard, mouse, and phone
• Ability to read printed and digital materials, including reports, emails, and training materials
• Ability to hear and respond effectively during in-person or virtual meetings and phone conversations

Responsibilities

• Lead the content strategy for assigned clients by conducting persona research as needed and establishing brand guidelines, including brand messaging pillars, value proposition, and voice and tone
• Write website copy that aligns with those guidelines
• Assist clients with setting goals, and develop and execute campaigns to achieve them, utilizing data-driven insights to optimize performance
• Collaborate with internal team members to develop editorial calendars and campaign plans that align with broader goals
• Collaborate closely with the marketing strategist to meet or exceed objectives for the client while creating new opportunities for revenue growth for Kuno
• Work with clients, in-house writers, freelancers and artificial intelligence tools as needed to complete deliverables in a timely manner
• Work with Kuno’s digital content editor to provide clear and consistent feedback to ensure all content provides value, maintains brand guidelines and achieves stated goals
• Report on key performance indicators related to content and offer recommendations for improvement
• Research and recommend new, engaging content formats for Kuno and its clients, such as assessments, calculators and interactive software demos
• Identify the best strategies for promoting content to improve visibility
• Monitor conversions closely and identify opportunities for conversion optimization on clients’ websites, landing pages, ads and other content
• Input and optimize blogs and content assets using HubSpot or other CMS platforms

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred
• Certifications from HubSpot Academy or similar platforms are a bonus
• Familiarity with HubSpot or WordPress is a plus (training provided)

Benefits

• Healthcare
• 401(k) with match
• Unlimited PTO
• Paid parental leave
• Professional development through HubSpot Academy