Content Strategist

Summary

Join Bazaarvoice as a strategic and collaborative content strategist, playing a pivotal role in connecting the company's value propositions with consumers through compelling storytelling. You will develop and implement a unified content strategy across various marketing channels, aligning with brand, demand generation, and advocacy goals. This role involves close collaboration with cross-functional teams, including product marketing, executive leadership, and campaign teams. You will leverage data-driven insights to optimize content performance and ensure alignment with business objectives. The ideal candidate possesses extensive experience in B2B content strategy, a proven ability to connect creative storytelling with measurable outcomes, and strong collaboration skills. This position offers the opportunity to shape Bazaarvoice's content ecosystem and contribute significantly to its marketing success.

Requirements

• 8+ years of experience in B2B content strategy, editorial, or campaign content planning, preferably in SaaS or tech
• Proven ability to connect creative storytelling with measurable outcomes
• Excellent collaboration and communication skills with a proven ability to work effectively with cross-functional teams
• Strong understanding of full-funnel content marketing and the role of content across paid, organic, social, and lifecycle channels
• Familiarity with B2B content and campaign structures, GTM workflows, and buyer journeys
• Strategic thinker who can see the big picture, while rolling up their sleeves to get content out the door
• Adept at stakeholder management and collaboration across matrixed teams
• Skilled in content performance analytics and optimization using tools like Google Analytics, Trends, Webmaster, CMSs, CRM/marketing automation systems, and project management tools
• High degree of empathy and adaptability; able to “get in the weeds” and also operate strategically

Responsibilities

• Build and evolve a connected content strategy that unifies brand, demand, advocacy, and product marketing initiatives, including executive presence, thought leadership
• A content program that spans through Bazaarvoice’s brand, demand, and advocacy needs
• Closely partner with the Manager, Content Marketing, Social Media Manager and team to align content strategy and scope, ensuring content priorities align with demand and brand goals
• Collaborate closely with product marketing to intake key insights on buyer personas, product messaging, and competitive differentiation, which feed directly into content planning and strategy
• Work with Bazaarvoice members of the Executive Leadership Team (ELT) and the Head of Brand Strategy & Experience to ideate, design, and execute a holistic executive comm program for thought leadership and brand awareness
• Align with campaign and channel teams to ensure content alignment, fit and performance across GTM motions and buyer journeys, from awareness to advocacy
• Identify opportunities to streamline content and storytelling across the customer lifecycle (TOFU, MOFU, BOFU, and advocacy)
• Design, orchestrate and partner with external communications and social media team members to extend Bazaarvoice’s holistic presence in target markets, segments, and watering holes
• Use customer, market, and performance insights for a high-impact content roadmap
• Audit and evaluate existing content to identify gaps, redundancies, and optimization opportunities across funnel stages and formats
• Collaborate with product marketing to refine messaging and positioning based on persona and market trends
• Proactively stay on top of market trends, competitor messaging, and emerging content practices to keep our strategy sharp and forward-looking
• Partner with the Growth Marketing Manager - Campaigns, to ensure content is strategically mapped to channels (organic, paid media, web, email, social) and campaign objectives
• Support advisory on content distribution strategies to increase reach and engagement across owned (blog, site), shared (social), paid (ads), and earned (PR, influencer), maximising reach and relevance
• Build and maintain a central content calendar across brand, advocacy and demand deliverables
• Support and advise content planning cadence with Content, Campaigns, Product Marketing, and Growth to align on themes, priorities, and activation timelines
• Partner closely with key stakeholders to define and track content performance metrics (engagement, conversion, pipeline contribution, share of voice, etc.), to feed into more strategic content planning
• Share learnings and recommendations across marketing to improve messaging and content strategy