Content Strategist

Summary

Join Bazaarvoice as a strategic and collaborative content strategist, playing a pivotal role in connecting the company's value propositions with consumers through compelling storytelling. You will develop and implement a unified content strategy across various marketing channels, aligning with brand, demand generation, and advocacy goals. This role involves close collaboration with cross-functional teams, including product marketing, executive leadership, and campaign teams. You will leverage data-driven insights to optimize content performance and ensure alignment with business objectives. Responsibilities include building a connected content strategy, conducting content audits, and partnering with various teams for content activation and distribution. Success in this role requires a strong understanding of full-funnel content marketing and proven ability to connect creative storytelling with measurable outcomes.

Requirements

• 8+ years of experience in B2B content strategy, editorial, or campaign content planning, preferably in SaaS or tech
• Proven ability to connect creative storytelling with measurable outcomes
• Excellent collaboration and communication skills with a proven ability to work effectively with cross-functional teams
• Strong understanding of full-funnel content marketing and the role of content across paid, organic, social, and lifecycle channels
• Familiarity with B2B content and campaign structures, GTM workflows, and buyer journeys
• Strategic thinker who can see the big picture, while rolling up their sleeves to get content out the door
• Adept at stakeholder management and collaboration across matrixed teams
• Skilled in content performance analytics and optimization using tools like Google Analytics, Trends, Webmaster, CMSs, CRM/marketing automation systems, and project management tools
• High degree of empathy and adaptability; able to “get in the weeds” and also operate strategically

Responsibilities

• Build and evolve a connected content strategy that unifies brand, demand, advocacy, and product marketing initiatives, including executive presence, thought leadership
• A content program that spans through Bazaarvoice’s brand, demand, and advocacy needs
• Closely partner with the Manager, Content Marketing, Social Media Manager and team to align content strategy and scope, ensuring content priorities align with demand and brand goals
• Collaborate closely with product marketing to intake key insights on buyer personas, product messaging, and competitive differentiation, which feed directly into content planning and strategy
• Work with Bazaarvoice members of the Executive Leadership Team (ELT) and the Head of Brand Strategy & Experience to ideate, design, and execute a holistic executive comm program for thought leadership and brand awareness
• Align with campaign and channel teams to ensure content alignment, fit and performance across GTM motions and buyer journeys, from awareness to advocacy
• Identify opportunities to streamline content and storytelling across the customer lifecycle (TOFU, MOFU, BOFU, and advocacy)
• Design, orchestrate and partner with external communications and social media team members to extend Bazaarvoice’s holistic presence in target markets, segments, and watering holes
• Use customer, market, and performance insights for a high-impact content roadmap
• Audit and evaluate existing content to identify gaps, redundancies, and optimization opportunities across funnel stages and formats
• Collaborate with product marketing to refine messaging and positioning based on persona and market trends
• Proactively stay on top of market trends, competitor messaging, and emerging content practices to keep our strategy sharp and forward-looking
• Partner with the Growth Marketing Manager - Campaigns, to ensure content is strategically mapped to channels (organic, paid media, web, email, social) and campaign objectives
• Support advisory on content distribution strategies to increase reach and engagement across owned (blog, site), shared (social), paid (ads), and earned (PR, influencer), maximising reach and relevance
• Build and maintain a central content calendar across brand, advocacy and demand deliverables
• Support and advise content planning cadence with Content, Campaigns, Product Marketing, and Growth to align on themes, priorities, and activation timelines
• Partner closely with key stakeholders to define and track content performance metrics (engagement, conversion, pipeline contribution, share of voice, etc.), to feed into more strategic content planning
• Share learnings and recommendations across marketing to improve messaging and content strategy