Senior Content Strategist, Demand Gen

Summary

Join StackAdapt as a Senior Content Strategist to lead content strategy and execution for demand generation campaigns. You will own campaign narratives, crafting high-performing content that drives leads and moves prospects through the funnel. Collaborate with various teams to shape campaign direction and bring it to life through compelling content. This role involves connecting audience insight, business priorities, and campaign performance, leveraging AI for efficiency. StackAdapt is a remote-first company welcoming applicants from Canada and the US. The position requires a strategic mindset and strong writing skills, along with experience in B2B content marketing and using data to optimize content strategy. The ideal candidate will have experience with AI tools and A/B testing.

Requirements

• 5+ years of experience in B2B content marketing (SaaS or AdTech/MarTech preferred)
• Proven success crafting content that supports lead generation and sales enablement
• Strong writing skills—able to flex tone and structure based on audience and stage of funnel
• Proven experience using Google Analytics (GA4) and heatmapping tools (e.g., CrazyEgg, Hotjar) to assess content performance and tie content strategies to measurable outcomes
• Experience in full-funnel campaign development and content sequencing
• Comfort with performance metrics and using data to optimize content strategy
• Strategic mindset with the ability to tie messaging to business outcomes
• Hands-on experience experimenting with emerging AI tools (e.g., custom GPTs, AI-powered monitoring, automated content testing), with a strong drive to apply them in practical, innovative ways that improve campaign execution and marketing outcomes
• Demonstrated ability to manage multiple deadlines, stakeholders, and competing priorities in a fast-paced environment
• Experience designing and executing A/B tests on content assets (e.g., email copy, landing pages, CTAs) to optimize engagement, conversions, and overall campaign performance

Responsibilities

• Develop and execute content strategies that support demand generation campaigns and business goals
• Write high-quality content assets across the buyer journey
• Own the content lifecycle: planning and positioning, writing, reviewing, and publishing
• Partner with Product Marketing, Growth, Brand, and Design teams to shape campaign messaging and formats
• Ensure content is SEO-informed, visually engaging, and optimized for performance
• Use Google Analytics (GA4) and heatmapping tools (CrazyEgg) to tie content efforts to performance outcomes
• Leverage AI and research tools (e.g., ChatGPT, Gemini, SEMrush) not only for research and drafting, but to build or integrate advanced workflows, such as custom GPTs, to enhance efficiency and campaign performance
• Analyze campaign performance to iterate and optimize based on what’s working
• Collaborate cross-functionally to bring campaign experiences to life across social, email, web, events and more

Preferred Qualifications

Experience creating playbooks or campaign content frameworks

Benefits

• Highly competitive salary
• RRSP/401K matching
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
• Access to a comprehensive mental health care platform
• Full benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave policy
• A friendly, welcoming, and supportive culture
• Our social and team events!