Content Strategist

Summary

Join M3 Global Research, a leading market research company, as their Panel Content Strategist. Lead the planning, creation, optimization, and management of written and multimedia content across centralized panel brands. Ensure content aligns with brand guidelines and strategic objectives, enhances user experience, and drives business results. Manage and support the content team, collaborating with internal and external stakeholders. Implement and manage the centralized content strategy, maintaining the editorial calendar and identifying content gaps. Produce SEO-optimized content, monitor performance, and conduct keyword research. Uphold content guidelines and editorial standards, liaising with freelancers and managing vendor relations. The ideal candidate is a strategic thinker with strong leadership capabilities and a passion for storytelling.

Requirements

• Passion for content creation
• Strong creative thinking, with the ability to generate fresh ideas and content concepts
• Proficiency in SEO best practices and content optimization strategies
• Skilled in managing content across multiple platforms and adapting content for different audiences
• Exceptional attention to detail, organization, and project/time management skills
• Comfortable working in a fast-paced, agile environment and collaborating with cross-functional teams
• Analytical mindset with the ability to measure performance and make data-driven decisions
• Working knowledge of content management systems (e.g., WordPress), Google Analytics, and social media tools
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field
• 3+ years of experience in content marketing, content strategy, or a related role
• Proven experience managing content teams and editorial calendars
• Excellent written and verbal communication skills
• Strong organizational and time-management skills, with attention to detail

Responsibilities

• Manage and support the content team, ensuring timely delivery of high-quality content
• Provide direction, feedback, and oversight on team performance and daily operations
• Collaborate closely with internal stakeholders and cross-functional teams across all panel functions and brands
• Partner with the Senior Manager Global Brand & Engagement to execute strategic marketing initiatives both regionally and globally
• Represent the panel team in external forums such as webinars, interviews, and roundtable discussions, as needed
• Implement and manage an existing centralized content strategy, ensuring continuity and alignment with brand and business objectives
• Maintain the editorial calendar across centralized panel brands, ensuring timely, relevant, and engaging content publication
• Identify content gaps and provide recommendations to improve content relevance and performance
• Approve and review content assets to ensure quality, consistency, and brand alignment
• Produce SEO-optimised, user-focused content that drives engagement and supports lead generation goals
• Monitor content performance using key metrics (e.g., web traffic, conversions, bounce rate) in collaboration with the Digital Marketing Manager
• Conduct keyword research and stay up to date with content trends, SEO best practices, and evolving consumer behaviour
• Ensure consistent tone, messaging, and visual branding across all channels (websites, email, social media, and video)
• Uphold and enforce content guidelines, editorial standards, and branding requirements
• Liaise with freelances and manage monthly reporting and invoicing related to external vendors
• Support the ongoing development of content tools and platforms
• Maintain a high level of organization, ensuring content workflows and project deadlines are consistently met

Preferred Qualifications

• Native English speaker
• Experience in healthcare, B2C marketing, or global/multi-brand environments
• Familiarity with content management systems, SEO tools, Google Analytics, and Adobe Creative Suite
• Basic knowledge of HTML and web publishing