Content Strategist, Brand

Summary

Join Shakepay's product design team as a Content Strategist and play a crucial role in educating and inspiring customers about Bitcoin. Develop and execute content strategies for diverse marketing channels while ensuring Shakepay's brand personality shines through.

Requirements

• Exceptional command of the English language
• A portfolio showcasing your relevant work, with a specific focus on marketing content including email, advertising, and social media samples
• Exceptional ability to handle feedback and edits adeptly, collaborating with stakeholders across the company, including peers, subject matter experts, and the Legal team
• Proven expertise in translating complex concepts into clear and accessible language for our audience
• Previous experience working under tight deadlines to deliver timely and up-to-date content
• Genuine enthusiasm for financial innovation and a strong alignment with Shakepay's mission

Responsibilities

• Craft strategic content: Develop and execute content strategies for diverse marketing channels, including email campaigns, website pages, blog content, social media, and others, while ensuring Shakepay’s brand personality shines through
• Collaborate cross-functionally: Partner with design, marketing, and product teams to generate innovative ideas and produce content that supports product launches, company updates, and on-going campaigns
• Drive brand messaging: Evolve and reinforce Shakepay’s unique voice across communications platforms, creating narratives that align with our brand’s missions and values
• Enhance customer experience: Create engaging and educational content that helps our customers understand Bitcoin, stay informed about product updates, and feel connected to our community
• Utilize research and insights: Reinforce your narratives with thorough research, data, and a healthy dose of experimentation to ensure effectiveness
• Innovate and experiment: Stay ahead of industry trends and experiment with new content formats and idea to keep our communications fresh and impactful

Preferred Qualifications

• Experience with cryptocurrency or fintech content
• Bilingual in French and English

Benefits

• Be an owner - Every employee has stock options as part of their total compensation
• Reach your goals - Yearly salary assessments
• Health & wellness : Access to health and dental coverage, including health and wellness spending accounts
• Remote-friendly : Work from anywhere in Canada, with optional access to our office spaces in Montreal and Toronto
• Level Up : A $2,000 annual budget for courses, certifications, and training to support your career growth
• Time off : 20 days of vacation per year. And if you use all your vacation, we give you a $1,000 bonus
• Parental leave : Enjoy a parental leave top up to 100% of your salary for 18 weeks
• Have fun together: quarterly team-specific or company-wide offsite to connect with each other