Content Writer

Summary

Join Blacksmith Agency, a web design, development, and digital strategy firm, as their Content Writer. You will create high-quality blog posts, case studies, and articles showcasing the agency's expertise. Responsibilities include managing SEO tasks, developing content strategies, tracking performance, and collaborating with the team. The ideal candidate possesses strong writing and SEO skills, along with experience in a relevant field. Blacksmith Agency offers a flexible remote work environment, competitive salary and benefits, and professional development opportunities.

Requirements

• 3 to 5 years of proven experience as a content writer, preferably in a web design, development, or digital marketing environment
• Strong writing and editing skills with an eye for detail and accuracy
• Familiarity with web design and development concepts, such as UX/UI, responsive design, and front-end/back-end technologies
• Proficiency in SEO tools such as Ahrefs, Moz, or SEMrush
• Experience with content management systems (CMS), preferably WordPress
• Excellent organizational and time management skills

Responsibilities

• Stay informed about the latest trends and developments in digital marketing, web design, and development to produce timely and relevant content
• Research competitor content to identify gaps and opportunities for differentiation
• Develop engaging and informative blog posts, case studies, and articles highlighting Blacksmith Agency’s expertise in digital marketing, web design, and development
• Craft compelling narratives that showcase client success stories and the unique value of Blacksmith Agency’s services
• Conduct comprehensive keyword research to identify relevant terms and phrases that enhance content visibility in search engines
• Implement on-page SEO strategies, including optimizing meta descriptions, title tags, headers, and image alt text, to improve search engine rankings
• Collaborate with the team to create a content calendar that aligns with Blacksmith Agency’s marketing objectives and industry trends
• Identify opportunities for content repurposing and cross-promotion to maximize reach and engagement
• Utilize analytics tools to track content performance metrics, such as traffic, engagement, and conversion rates
• Analyze data to inform future content strategies and make data-driven decisions for optimization

Benefits

• Opportunity to work with a dynamic team of creative professionals
• Flexible remote work environment
• Competitive salary and benefits
• Professional development opportunities to grow your skills in a thriving industry