Content Writer

Summary

Join MGID, a leading native advertising company, as a Content Writer. You will create engaging marketing materials like blog articles, case studies, and ebooks to connect with target audiences. This role emphasizes storytelling and requires experience in B2B writing, particularly in advertising and marketing. You will collaborate with various departments to ensure content accuracy and quality, conduct research, and optimize content for SEO. MGID offers a results-driven culture, support, and flexibility to help you thrive.

Requirements

• 2+ years of experience as a Copywriter/Content Writer (with portfolio examples)
• Experience in writing for B2B audiences, particularly in advertising, performance marketing and/or affiliate marketing
• Impeccable English
• Extensive experience in writing different types of marketing copy
• Basic understanding of SEO
• Ability to assess the performance of content on different channels
• Ability to quickly learn, understand complex topics, and do topic research
• Ability to work effectively in a fast-paced environment
• Visual taste and a generally high standard of quality in content

Responsibilities

• Write engaging blog articles, case studies, ebooks, bylines, landing pages, emails and more to drive traffic and enhance MGID's lead-generation efforts
• Collaborate with other departments to ensure content accuracy and quality
• Research trends and topics
• Ensure all content is written with regard to SEO requirements
• Closely collaborate with the Content Manager, Product Marketing Manager and Email Marketing Specialist to generate new content ideas and implement the comms plan

Preferred Qualifications

• Experience with localization and managing content for different markets
• Knowledge and understanding of current trends in digital and social media

Benefits

• Results-driven culture
• Drive for innovation in AdTech
• Supported
• Connected
• Flexibility