Remote Conversion Rate Optimization Specialist, eCommerce

Summary

Join a fast-growing eCommerce startup as a Conversion Rate Optimization (CRO) Specialist to optimize website conversions, increase revenue, and lead the CRO front. The role involves creating and executing CRO strategies, conducting A/B and multivariate testing, building landing pages, and utilizing web analytics tools.

Requirements

• 5+ years of experience in conversion rate optimisation within eCommerce space, or a related field
• Strong understanding of website design, user interface (UI), and user experience (UX) principles
• Experience with website development and CMS platforms, such as Shopify, WordPress, or Magento
• Good in HTML/CSS and JavaScript
• Strong with A/B and multivariate testing methodologies
• Excellent copywriting and communication skills
• Strong analytical and problem-solving skills
• Ability to work collaboratively with cross-functional teams
• Self-motivated and able to work independently
• Able to work within the EU timezone

Responsibilities

• Create and execute CRO strategies to optimize website conversions and increase revenue
• Conduct A/B and multivariate testing to identify high-performing variations and iterate on them
• Build Out and Optimize landing pages for specific marketing campaigns to improve conversion rates
• Develop and implement copywriting strategies that are optimized for conversion and user engagement
• Conduct user research and incorporate user feedback into website design and development
• Utilize web analytics tools to monitor and report on website performance metrics, and make data-driven decisions to improve performance
• Develop and manage key conversion points in the marketing funnel, manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating forms A/B test and continually measure the performance of CTA
• Stay up-to-date with the latest trends and techniques in CRO, UI/UX design, and website development