Paid Media Strategist

Summary

Join Power Digital as a Paid Media Strategist and own the execution, performance, and growth of cross-channel marketing services for complex, enterprise-level B2B accounts. You will be responsible for managing paid search campaigns, providing insightful analysis, and ensuring excellent communication with clients and internal teams. Leverage your expertise in Paid Media advertising, B2B GTM strategies, and cross-channel strategy to drive client success. Collaborate with the Client Services team on strategy, reporting, optimizations, and campaign management. Continuously seek to improve campaign performance and utilize available AI and resources to enhance workflow. Contribute to the development of new department training materials and employ AI technologies to optimize business processes. This role requires a deep understanding of intent data, experience with various paid media channels, and proficiency in relevant software and analytics tools.

Requirements

• 3-4 years of digital marketing experience. 2+ years in agency setting
• Experience in ABM-specific DSPs and supporting platforms, such as Demandbase, 6Sense, Terminus, etc
• Deep understanding of intent data from multiple platforms & how to integrate into overarching channel strategies
• Minimum 3 years of hands-on experience with Paid Media Channels Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
• Experience with complex client org structures (multi-brand, multi-product, long sales cycle) within B2B ecommerce, hybrid, and sales-led organizations
• Significant campaign management experience in each of the following additional campaign types: LinkedIn
• Performance Max
• Bing Ads
• ABM DSPs: Demandbase, 6Sense, Terminus, etc
• Additional significant campaign management experience in at least 3 of the following additional campaign types: YouTube Ads
• Meta
• Display Advertising
• Local campaigns
• Content Syndication
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
• Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story

Responsibilities

• Manage paid search campaigns for Enterprise level clients, including daily optimizations and high-level strategy changes
• Provide intelligent analysis, insights, interpretation, and action plans based on both campaign performance data and data from client-specific source of truth KPIs (e.g. Salesforce, Hubspot, etc.) to successfully tie performance to business impact
• Participate and engage in weekly department scrums and training sessions to further channel knowledge
• Continuously seek to improve campaign performance against client goals
• Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
• Seek to utilize available AI and outsource resources to assist in workflow wherever possible
• Participate in the development process for new department training materials
• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department