Ads Specialist

Summary

Join Spocket, a revolutionary eCommerce platform empowering online entrepreneurs, as a Meta Ads Specialist. Develop and execute effective paid media strategies to drive customer acquisition and revenue, optimizing ROI. You will manage full-funnel Meta Ads campaigns, lead optimization efforts, partner with the creative team, identify high-performing audiences, and build performance reports. This role requires 5+ years of experience managing performance-driven Meta Ads campaigns with significant budget responsibility. Spocket offers a mission-driven workplace, opportunities for strategic input, and a chance to learn about the fast-growing eCommerce industry.

Requirements

• 5+ years of hands-on experience managing performance-driven Meta Ads campaigns with significant budget responsibility (ideally $100K+/month)
• Proven track record of scaling Meta Ads accounts profitably across various funnel stages
• Strong understanding of conversion-focused ad structure, bidding strategies, attribution models, and tracking tools (e.g., Meta Events Manager, GA4, Triple Whale, etc.)
• Expertise in creative diagnostics. Able to break down ad fatigue, thumb-stop ratio, hook rates, CTR, and engagement to guide future asset production
• Exceptional analytical skills and proficiency with tools like Excel, Looker Studio, or custom dashboards
• Comfortable in a fast-paced, test-and-learn environment where performance is the north star
• Detail-oriented with a focus on accuracy and precision in campaign setup, monitoring, and reporting
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
• Knowledge of scaling businesses using Reddit

Responsibilities

• Develop, execute, and manage full-funnel Meta Ads campaigns, including prospecting, retargeting, and retention strategies
• Own the end-to-end setup of campaigns: objective selection, audience segmentation, creative mapping, budget allocation, and performance tracking
• Lead daily, weekly, and monthly optimization efforts to improve CPA, ROAS, CTR, CVR, and AOV using a structured and data-driven approach
• Partner with the creative team to analyze and iterate on ad creative performance (headlines, thumbnails, hooks, offers, and motion) with clear testing hypotheses
• Identify and scale high-performing audiences, placements, and creative formats across international markets with a strong focus on North American regions
• Build and maintain granular reports and dashboards to inform internal teams and leadership of channel performance, insights, and next steps
• Stay on top of Meta Ads platform updates, privacy changes (e.g., iOS14+), and industry trends to adapt our strategy proactively

Preferred Qualifications

Experience in running campaigns for North American regions would be a plus