Copywriter

Summary

Join B Lab's Global Marketing, Communications, and Brand Team as a Copywriter and contribute to the compelling narrative of a leading sustainability brand. This full-time, remote-first position requires residency in specified locations and proximity to a B Lab office. You will craft engaging content across various platforms, manage multiple projects, and collaborate with global colleagues. The role demands strong writing skills, brand experience, and a commitment to JEDI principles. B Lab offers a competitive salary, excellent benefits, and a flexible work environment.

Requirements

• 4+ years of experience writing approachable, persuasive copy (agency or in-house)
• 2+ years of experience writing for digital channels, including email, website, blogs, and social
• Experience applying brand and style guidelines to cultivate a consistent, distinct brand voice
• A creative, collaborative approach; comfort working with both creative partners and clients
• Ability to prioritize tasks, communicate your capacity, and manage your time to meet deadlines
• Attention to detail; able to proofread and edit your own and others’ work for grammar and style
• Commitment to applying JEDI (Justice, Equity, Diversity, Inclusion) principles in your work
• Comfort working in a dynamic, matrixed team structure and distributed, remote-first organization

Responsibilities

• Write and/or edit highly engaging short- and long-form copy and content that brings our public narrative to life
• Brand: taglines, program descriptions, ‘about us’ content, brand guidelines, and other verbal identity elements
• Digital content: email campaigns (including newsletters and service communications), website and user-experience copy, and other promotional materials and educational resources
• Thought leadership: blogs, reports & whitepapers, op-eds, and public speaking materials
• Edit and serve as a primary writer of B Lab Global’s blog and monthly newsletter, in line with content calendar and in collaboration with Digital Communications Coordinator
• Ensure copy and content is tailored to and relevant for different audiences, with a focus on ESG-curious business leaders and journalists, as well as Certified B Corp marketing teams
• Support periodic content updates to B Lab Global’s website, rewriting pages for clarity, SEO, and accuracy in collaboration with Digital Communications Coordinator
• Publish and make updates to B Lab Global website content using our Content Management System (CMS), Contentful
• Refine and iterate clear, directive, user-experience copy for B Lab’s digital products, including the new B Impact platform, in collaboration with Product team
• Demonstrate exceptional attention to detail, grammar, and syntax
• Proof creative work (both own and others') to ensure accuracy and adherence to style guidelines
• Partner with marketing and communications colleagues on naming, taglines, and messaging for new initiatives, programs, and products
• Serve as organizational ‘owner’ for B Lab style guides and verbal identity resources; suggest and oversee revisions or additions to resources as appropriate
• Partner with Brand and Design Manager on developing B Lab’s brand books for both staff (Network) and clients (B Corp Community)
• Enable and empower all departments and functions to communicate in B Lab’s brand voice, answering questions and helping to educate colleagues about B Lab style
• Skillfully manage multiple projects of varied levels of complexity, timeframes, and needs for involvement of internal and external stakeholders
• Collaborate with colleagues from the Global Network to identify and disseminate best practices for copywriting, serving as a go-to resource for advice and expertise
• Coordinate with editorial counterparts at regional B Lab organizations to understand what resources are being created locally and how we can amplify and reuse existing materials
• As needed, work with translators to localize brand books and other materials
• Become an expert on proven practices and pitfalls in sustainability marketing, ensuring that B Lab is continuously improving and holding itself to high standards
• Collaborate with legal, policy, and compliance colleagues and consultants to ensure that marketing claims are aligned with changing regulations
• Consult internal resources and conduct original research (including interviews) to learn about and share case studies on how B Corps are advancing B Lab’s mission
• Learn and apply existing style and brand guidelines: Become an expert on B Lab’s existing guidelines, including style, brand, and inclusive language, and apply them consistently
• Contribute to B Lab digital channels: Research and write original content for B Lab Global’s blog, email newsletters, and other digital channels
• Create new taglines and brand book: In collaboration with marketing, creative, and legal colleagues, help lead a significant rewrite of B Lab’s brand book to reflect new organizational strategy and changes in regulatory landscape, including the EU’s Green Claims and Empowering Consumers directives; learn and apply best practices to ensure that B Corp brand resources are both verifiable and compelling, demonstrating our leadership role in sustainability marketing

Preferred Qualifications

• Experience developing verbal identity or brand guidelines, particularly for a global brand
• Comfort using a variety of digital tools for project management and collaboration, including Asana, Google Workspace, Slack, Image Relay (or other DAM), and Contentful (or similar CMS)
• Experience editing user-centric copy for digital products with clear, concise, prescriptive writing
• Knowledge or demonstrated interest in sustainability, ESG, or social justice issues; expertise in responsible, sustainable marketing practices would be particularly valuable
• Written fluency in a language other than English, particularly Spanish, Portuguese, French, Italian, or German
• Experience working in a multicultural, multilingual organization with a global presence

Benefits

• An annual salary in the range of $74,500 - $79,700 based on experience and skills
• Excellent health benefits package including access to medical, vision and dental coverage
• Paid time off for vacation - in your first year, you’ll start with 15 days (prorated in a to your start date)
• Additional paid time off for organizational closures
• 403(b) with a match of up to 3%
• Unlimited sick and personal time - if you need it, use it
• After your first year of employment, 40 hours paid time off for community service; paid parental leave; and time and budget for your professional development (we assess this PD budget annually)
• A remote-first workplace
• A flexible work environment with the ability to plan your work week around your personal commitments