Organic Content Copywriter

Summary

Join Passion.io as a strategic storyteller and content architect to elevate our organic presence. You will craft high-retention video content for YouTube and Instagram, focusing on scriptwriting, audience engagement, and performance optimization. Responsibilities include writing binge-worthy scripts, creating scroll-stopping content, mastering brand voice, developing YouTube packaging strategies, and analyzing content performance. You will need 2+ years of organic scriptwriting experience, storytelling expertise, and strong analytical skills. Bonus points for experience with YouTube channel growth, brand launches, and SEO. Passion.io offers a remote-first work environment, global gatherings, career growth opportunities, creative freedom, tech gear budget, generous paid time off, paid parental leave, and more.

Requirements

• 2+ years in organic scriptwriting , with a strong focus on YouTube long-form (short-form is a plus!)
• A storytelling genius who knows how to craft compelling narratives that keep audiences coming back
• Proven expertise in optimizing scripts for retention, engagement, and watch time
• Deep research skills - you can dig into any topic and structure scripts that connect and convert
• Eagle-eyed editing & proofreading skills to ensure top-tier content quality
• Strong project management skills - you can juggle research, planning, and execution like a pro
• A portfolio of high-performing video scripts (bonus if you’ve written a viral hit!)
• Ability to analyze performance data and adjust content strategy based on real insights

Responsibilities

• High-Impact Scriptwriting - Write binge-worthy YouTube long-form and short-form scripts that hook viewers and drive massive watch time
• Hook-Driven Content - Craft scroll-stopping openers, dynamic narrative structures, and pacing that keeps people watching to the very last second
• Brand Voice Mastery - Adapt seamlessly to different brand personalities and audience segments to create content that resonates
• YouTube Packaging Strategy - Develop irresistible titles & thumbnail concepts that skyrocket click-through rates
• Content Performance Optimization - Dive deep into YouTube & IG analytics to track performance, refine scripts, and maximize engagement
• SEO & Research - Conduct in-depth topic research and keyword optimization to boost discoverability and reach
• Creative Collaboration - Work side-by-side with video editors and marketers, providing feedback that turns ideas into viral content
• Trendspotting - Stay ahead of the game, spotting trends early and integrating innovative storytelling techniques

Preferred Qualifications

• You’ve written for a YouTube channel that achieved sustained growth
• Your scripts have helped brands launch and scale on YouTube
• You understand YouTube & IG SEO, keyword research, and discoverability best practices
• You’ve crafted both video scripts AND written formats (blogs, newsletters, etc.)
• You’ve helped build or executed an organic content strategy, managing video calendars from A to Z

Benefits

• Remote-First - Work from anywhere in the world!
• Global Gatherings - We meet in epic locations (think: Croatia, Portugal, Greece)
• Career Growth - We invest in YOU with coaching, training, and conferences
• Creative Freedom - Your ideas? They matter. Your content? It drives real impact
• Tech Gear Budget - Get the setup you need to create at your best
• Time Off That Counts - 24 paid vacation days + 10 "Celebration Leave" days for holidays that actually matter to you
• Paid Parental Leave - Because family first, always