Copywriter

Summary

Join True North Agency, a remote-friendly agency specializing in high-performing performance marketing campaigns for healthcare clients, as a Marketing Copywriter. You will be responsible for creating engaging copy across various digital channels to educate, engage, and convert patients. This role requires collaboration with designers, account managers, and other stakeholders to develop and execute content across multiple channels, including social media, landing pages, email marketing, and website content. You will need to research health conditions and patient journeys to create accurate and informative copy while adhering to brand voice and healthcare regulations. The position offers competitive compensation, flexible work schedules, and comprehensive benefits. The ideal candidate will have 2+ years of experience in copywriting for marketing or a related field and a strong understanding of digital marketing principles.

Requirements

• Minimum 2+ years of experience writing copy for marketing or a related field
• Strong understanding of digital marketing principles and best practices
• Proven ability to write clear, concise copy
• Excellent research and information synthesis skills
• Strong communication and collaboration skills
• Passion for healthcare and a genuine desire to improve patient outcomes

Responsibilities

• Work collaboratively with designers to create conceptual ideas and execute high-quality content and visuals across diverse healthcare marketing channels and campaigns, including: Campaign concept development
• Social media (Facebook, Instagram, etc.) for patient acquisition and awareness
• Campaign conversion and awareness landing pages
• Email marketing campaigns for patient engagement and education
• Website content (optimized for SEO) for specific healthcare services and conditions
• Video content ideation, script development
• Collaborate with account managers, designers, data analysts, and healthcare client stakeholders to understand and interpret goals and KPIs into copy
• Research specific health conditions, treatments, and patient journeys to create accurate and informative copy
• Craft clear, concise, and empathetic copy that resonates with patients and drives desired actions (e.g., booking appointments, downloading resources)
• Ensure all copy adheres to brand voice and healthcare regulations (e.g., HIPAA)
• Stay up-to-date on the latest marketing trends and best practices

Preferred Qualifications

• Agency experience preferred
• Knowledge of SEO best practices for healthcare websites is a plus
• Experience with A/B testing and data analysis is a plus

Benefits

• Competitive compensation
• Flexible work schedules and 100% remote-work environment
• Competitive health and welfare benefits to include: Medical, dental, vision, supplemental life insurance and up to 1% matching 401(k)
• Unlimited PTO and sick time