Copywriter

Summary

Join B Lab's Global Marketing, Communications, and Brand Team as a Copywriter and contribute to the compelling narrative of a leading sustainability brand. This remote-first, full-time position requires 4+ years of copywriting experience and a proven ability to craft engaging content across various digital platforms. You will be responsible for creating and editing content, shaping the brand's verbal identity, and engaging with stakeholders globally. The ideal candidate will possess strong writing skills, attention to detail, and a commitment to JEDI principles. B Lab offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• 4+ years of experience writing approachable, persuasive copy (agency or in-house)
• 2+ years of experience writing for digital channels, including email, website, blogs, and social
• Experience applying brand and style guidelines to cultivate a consistent, distinct brand voice
• A creative, collaborative approach; comfort working with both creative partners and clients
• Ability to prioritize tasks, communicate your capacity, and manage your time to meet deadlines
• Attention to detail; able to proofread and edit your own and others’ work for grammar and style
• Commitment to applying JEDI (Justice, Equity, Diversity, Inclusion) principles in your work
• Comfort working in a dynamic, matrixed team structure and distributed, remote-first organization

Responsibilities

• Write and/or edit highly engaging short- and long-form copy and content that brings our public narrative to life
• Brand: taglines, program descriptions, ‘about us’ content, brand guidelines, and other verbal identity elements
• Digital content: email campaigns (including newsletters and service communications), website and user-experience copy, and other promotional materials and educational resources
• Thought leadership: blogs, reports & whitepapers, op-eds, and public speaking materials
• Edit and serve as a primary writer of B Lab Global’s blog and monthly newsletter, in line with content calendar and in collaboration with Digital Communications Coordinator
• Ensure copy and content is tailored to and relevant for different audiences, with a focus on ESG-curious business leaders and journalists, as well as Certified B Corp marketing teams
• Support periodic content updates to B Lab Global’s website, rewriting pages for clarity, SEO, and accuracy in collaboration with Digital Communications Coordinator
• Publish and make updates to B Lab Global website content using our Content Management System (CMS), Contentful
• Refine and iterate clear, directive, user-experience copy for B Lab’s digital products, including the new B Impact platform, in collaboration with Product team
• Demonstrate exceptional attention to detail, grammar, and syntax
• Proof creative work (both own and others') to ensure accuracy and adherence to style guidelines
• Partner with marketing and communications colleagues on naming, taglines, and messaging for new initiatives, programs, and products
• Serve as organizational ‘owner’ for B Lab style guides and verbal identity resources; suggest and oversee revisions or additions to resources as appropriate
• Partner with Brand and Design Manager on developing B Lab’s brand books for both staff (Network) and clients (B Corp Community)
• Enable and empower all departments and functions to communicate in B Lab’s brand voice, answering questions and helping to educate colleagues about B Lab style
• Skillfully manage multiple projects of varied levels of complexity, timeframes, and needs for involvement of internal and external stakeholders
• Collaborate with colleagues from the Global Network to identify and disseminate best practices for copywriting, serving as a go-to resource for advice and expertise
• Coordinate with editorial counterparts at regional B Lab organizations to understand what resources are being created locally and how we can amplify and reuse existing materials
• As needed, work with translators to localize brand books and other materials
• Become an expert on proven practices and pitfalls in sustainability marketing, ensuring that B Lab is continuously improving and holding itself to high standards
• Collaborate with legal, policy, and compliance colleagues and consultants to ensure that marketing claims are aligned with changing regulations
• Consult internal resources and conduct original research (including interviews) to learn about and share case studies on how B Corps are advancing B Lab’s mission
• Learn and apply existing style and brand guidelines: Become an expert on B Lab’s existing guidelines, including style, brand, and inclusive language, and apply them consistently
• Contribute to B Lab digital channels: Research and write original content for B Lab Global’s blog, email newsletters, and other digital channels
• Create new taglines and brand book: In collaboration with marketing, creative, and legal colleagues, help lead a significant rewrite of B Lab’s brand book to reflect new organizational strategy and changes in regulatory landscape, including the EU’s Green Claims and Empowering Consumers directives; learn and apply best practices to ensure that B Corp brand resources are both verifiable and compelling, demonstrating our leadership role in sustainability marketing

Preferred Qualifications

• Experience developing verbal identity or brand guidelines, particularly for a global brand
• Comfort using a variety of digital tools for project management and collaboration, including Asana, Google Workspace, Slack, Image Relay (or other DAM), and Contentful (or similar CMS)
• Experience editing user-centric copy for digital products with clear, concise, prescriptive writing
• Knowledge or demonstrated interest in sustainability, ESG, or social justice issues; expertise in responsible, sustainable marketing practices would be particularly valuable
• Written fluency in a language other than English, particularly Spanish, Portuguese, French, Italian, or German
• Experience working in a multicultural, multilingual organization with a global presence

Benefits

• An annual salary in the range of £48,200 - £51,600 based on skills and experience
• In your first year, you’ll start with 20 vacation days in addition to national & bank holidays; this increases to 25 days after your third anniversary
• Additional time off during org- wide closures when the entire organization is closed (not including holidays)
• After your first year of employment - paid time off for community service, 40 hours of paid time off for professional development, and a professional development budget (we assess this PD budget annually)
• Additional floating holidays and personal days (prorated to start date)
• Medical and dental supplemental insurance for the employee through BUPA
• Life insurance benefit
• Income protection insurance
• Statutory pension
• Global travel insurance
• A remote-first workplace
• A flexible work environment with the ability to plan your work week around your personal commitments