Senior Copywriter
Penta Group
Summary
Join Penta Group's Brand Strategy team as a Senior Copywriter! Reporting to the Creative Director, you will lead the development of compelling copy aligning with client goals and brand strategy. Collaborate with designers, strategists, and managing directors across multiple projects, contributing to both client work and internal publications. This role offers a chance to significantly impact client projects and shape the firm's copywriting best practices. You will mentor junior copywriters and present copy concepts to clients. The ideal candidate possesses extensive copywriting experience, a strong portfolio, and excellent communication skills. This fully remote position is based in the US, preferably working Eastern Time hours.
Requirements
- 5+ years of professional experience in copywriting; past experience in a creative agency is preferred
- Strong portfolio demonstrating a range of copy work across various channels, industries and conceptual campaigns
- Proven ability to manage creative projects from concept to completion, with exceptional organizational and time management skills
- Experience mentoring junior writers and fostering a collaborative, team-oriented environment
- Excellent communication and presentation skills, with the ability to articulate creative ideas and strategies to clients and internal teams
- Knowledge of brand strategy and the ability to create copy that supports and enhances brand positioning
- Familiarity with managing external partners, including photographers, illustrators, and production teams, to ensure seamless project execution
Responsibilities
- Create effective copy solutions that support client objectives and drive results across multiple platforms, including campaign development, digital, print, social, and more
- Collaborate closely with the Creative Director, designers, and other creatives to ensure a cohesive approach to campaign development and execution
- Provide strategic and creative direction for copywriting initiatives, ensuring alignment with overall brand strategy
- Translate complex topics into clear, engaging, and persuasive copy that resonates with target audiences, including niche high-value groups such as policymakers, investors, and internal stakeholders
- Develop copy for multichannel campaigns, including TV, radio, OOH (Out-of-Home), digital, paid social, events, activations, and more
- Lead the creation, editing, and proofreading of copy to maintain the highest editorial standards, ensuring consistency and excellence across all deliverables
- Mentor and guide junior copywriters, fostering creativity, professional growth, and collaboration within the team
- Present copy concepts to clients and effectively communicate the creative and strategic rationale behind the work
- Stay current with industry trends, tools, and best practices in copywriting, continuously seeking opportunities to enhance the team’s creative output
Preferred Qualifications
You’ve worked on creative projects in complex, or regulated, industry environments like Healthcare, Telecommunications, Financial Services, or others
Benefits
- Excellent health care, vision, and dental coverage provided by United Healthcare with the majority of individual employee premiums and 50% of dependent premiums covered by Penta
- Competitive retirement benefits with a 401(k) match of 100% up to 3% of an employee’s deferred salary, and 50% of the next 2% deferred
- Employer paid short term disability, long term disability, and life insurance, with the option to buy additional coverage
- Twelve weeks paid parental leave
- Monthly stipend for cell phone
- Generous paid time off and holiday schedule
- Frequent firm-wide social events and activities
- Excellent environment for learning and growth